Kinepolis and Imax have set a multi-territory expansion of their longstanding global partnership with nine new Imax with Laser systems across Europe, the U.S. and Canada. Under the agreement, Kinepolis will almost double the size of its Imax offering in Europe to 13 locations, including seven new sites across France, Belgium, Spain and the Netherlands.

The announcement was made at CinemaCon which begins in Las Vegas today. Imax is coming off of a strong first quarter at the global box office, including the blockbuster success of China’s Ne Zha 2, and is heading into the summer season with more Filmed for Imax releases than ever, including Sinners, Thunderbolts*, Mission: Impossible – The Final Reckoning, How to Train Your Dragon, Superman and The Fantastic Four.

The deal with Kinepolis builds on a previous agreement signed in 2023 for eight Imax locations, almost all of which were installed the same year. Inclusive of today’s deal, Imax has tripled its network with the Belgium-based group since early 2023. At present, Imax partners with Kinepolis on 12 locations in operation across Belgium, France, Spain, Luxembourg, the U.S. and Canada.

Under the terms of the deal, eight of the new locations will open before the end of 2025. This will mark the first time Kinepolis and Imax have partnered on locations in the Netherlands; it will also double the network with MJR Cinemas in Michigan.

The deal was established with Kinepolis and its wholly-owned subsidiaries, MJR Theatres and Landmark. MJR Theatres operates in the Metro Detroit area, while Landmark operates cinemas across several provinces in Canada.

Commented Eddy Duquenne, CEO of Kinepolis Group, ”We are dedicated to providing premium cinema experiences that cater to the growing demand for richer and more immersive moviegoing. Our commitment is to deliver the best possible film experience for each movie, and Imax has consistently proven its ability to elevate the viewing experience of Hollywood’s biggest films. We are thrilled to expand our Imax footprint and bring this exceptional experience to even more audiences.”

Said Imax CEO Rich Gelfond, “As we close out a strong quarter for system sales and enter a blockbuster season full of films made to be seen in Imax, it is clear that demand for our platform is growing. Kinepolis is a world-class global exhibitor with a first-rate management team, beautiful cinemas and excellent locations, and we look forward to expanding further across its global footprint.”