Why they aren't 'McLovin' it' at the Golden Arches
Share this @internewscast.com
McDonald’s experienced a decline in sales at the start of the year, marking the second consecutive quarter with reduced numbers as consumers cut back on spending due to economic uncertainties.
In the US, where it generates the most revenue, same-store sales fell by 3.6 per cent. This is the chain’s largest drop since the 2020 COVID-19 pandemic peak when stay-at-home orders were in place.

The first quarter’s net income was reported as $US1.87 billion ($2.93 billion), down from $US1.93 billion ($3.03 billion) in the same timeframe last year. McDonald’s explained that last year included a Leap Day, providing an extra day for revenue, which impacted the current year’s sales figures.

McDonald’s had another tough earnings report as consumers pull back on their spending.(David Paul Morris/Bloomberg/Getty Images via CNN)

CEO Chris Kempczinski stated in a release that while consumers are “grappling with uncertainty,” he remains confident in McDonald’s “ability to navigate challenging market conditions and capture market share”.

During a discussion with analysts, Kempczinski mentioned that “geopolitical tensions added to the economic uncertainty and negatively affected consumer sentiment beyond expectations”.

Visits to restaurants in its largest markets, including the US, fell more than predicted.

Although he expects McDonald’s to “outperform” its competitors, the chain isn’t “immune to the volatility in the industry or the pressures that our consumers are facing”.

McDonald’s is also seeing worsening pullback in spending from low-income consumers, which is down nearly double digits versus a year ago.

And, unlike a few months ago, spending from middle-income consumers also “fell nearly as much, a clear indication that the economic pressure on traffic has broadened”.

The burger invented because no-one went to McDonald’s on Fridays

The chain’s blunt assessment of the economic environment mirrors that of other companies, with Chipotle, Yum! Brands, Domino’s Pizza and Starbucks all recently reporting meager earnings results as consumer sentiment sinks.

The first quarter heralded the release of its revamped value menu, which was supposed to rev up sales for budget-conscious customers. 

However, a new meal promotion with A Minecraft Movie (released by CNN’s sister company Warner Bros. Pictures) was perhaps more successful in driving visits, with a third-party tracking service measuring measurable spikes to its restaurants.

Shares of McDonald’s fell nearly 2 per cent in early trading.

Share this @internewscast.com
You May Also Like
Footage shows one of the men hurling a glass bottle at one of the residents, who allegedly retaliated by stabbing him repeatedly.

Stabbing Victim Succumbs to Injuries Following Ambulance Collision en Route to Hospital

A man has been arrested after another man died following a broad…
Just hours until double demerits kick in on NSW roads

Urgent Alert: Double Demerits Set to Begin in NSW – Drive Safely or Face Hefty Penalties!

Drivers are urged to take particular care on New South Wales roads…

Albanese Proposes Overhaul of MP Travel Perks Amidst Mounting Expenses Scandal

Families of politicians could be downgraded to economy class flights and largely…

Minns Stands Firm on Protest Ban Despite Backlash Over ‘Tinderbox’ Concerns

NSW Premier Chris Minns has defended his government’s crackdown on protests, saying…
Massive sinkhole in England swallows canal boats

Enormous Sinkhole in England Engulfs Canal Boats

A gigantic sinkhole has emerged in a Shropshire canal, stranding two boats…
Police officer critically injured in Bondi attack wakes from coma

Bondi Attack: Police Officer Emerges from Coma After Critical Injury

One of the police officers seriously injured in last week’s terror attack…
Car bomb kills Russian general in Moscow

High-Ranking Russian Officer Fatally Targeted in Moscow Car Explosion

A Russian general lost his life on Monday in a car bomb…
E-bike battery

Stay Safe This Holiday: Insurers Alert on E-Bike and E-Scooter Risks

Authorities have raised alarms about the significant fire hazards and insurance implications…
NSW Premier Chris Minns

Australia Set to Implement Nation’s Most Stringent Firearm Reforms This Week

In an urgent assembly of the state parliament, Minns announced a series…
Al Madina Dawah Centre which has been shut down by the council in Bankstown.

Controversial Preacher’s Prayer Hall Faces Closure Amid Rising Concerns

In Sydney, an Islamic center associated with the contentious preacher Wissam Haddad…
Leaders speak out after Trump resurrects Greenland takeover spectre

Global Leaders React as Trump Revives Greenland Acquisition Proposal

The leaders of Denmark and Greenland insist that the US won’t take…
Brown snake in shoe

Venomous Snake Entangled in Woman’s Shoe: A Heart-Pounding Rescue Mission

An adventurous woman narrowly escaped grave danger after being repeatedly bitten by…