Public radio stations targeted for cuts by Trump offer lifelines to listeners during disasters
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CHARLESTON, W.Va. — In the aftermath of Hurricane Helene, which struck Asheville, North Carolina, the familiar sound from open car windows was Blue Ridge Public Radio, as locals gathered along a ridge to find cell reception. While queuing for essentials like water and food, the updates they had absorbed from the station provided constant discussion material.

“The public radio station was alerting people what was going on,” said Lisa Savage, who volunteered at an area church after the hurricane.

Currently, public radio stations are facing potential funding cuts proposed by President Donald Trump, who recently signed an executive order targeting the reduction of public subsidies to NPR and PBS, accusing them of “bias” in their reporting.

For communities affected by severe weather that disrupts power, internet, and cell infrastructure, public radio stations have been an essential source of information. In many out-of-the-way and rural areas throughout the U.S., these stations often serve as the primary, if not the only, outlet for local news.

About a week after she had volunteered in the Asheville area, Savage recalled driving through another hard-hit community and hearing updates on Blue Ridge Public Radio on where residents could pick up water.

“So that was crucial,” Savage said.

In the West Texas desert, Marfa Public Radio provides listeners with a mix of local and national news and music. It is based in Marfa, a city of about 2,000 that draws tourists to its art scene.

“Marfa Public Radio is the only radio service in a lot of the geographic area that we cover,” said Tom Livingston, the station’s interim executive director. “So it’s really essential in terms of if there’s news events, if there’s safety things that happen in the community.”

Funding has widespread impact

Trump’s order instructs the Corporation for Public Broadcasting and other federal agencies “to cease Federal funding for NPR and PBS” and further requires that they work to root out indirect sources of public financing for the news organizations. The broadcasters get roughly half a billion dollars in public money through the private CPB, which has said that it is not a federal executive agency subject to Trump’s orders.

The heads of PBS, NPR and CPB all suggested Friday that the order was illegal, and a court fight seems inevitable.

The White House has also said it will be asking Congress to rescind funding for the CPB as part of a $9.1 billion package of cuts. Local stations operate on a combination of government funding, donations and philanthropic grants, and stations in smaller markets are particularly dependent on the public money.

WMMT, based in the eastern Kentucky community of Whitesburg, can be heard in parts of five Appalachian states. The station’s general manager, Teddy Wimer, said listeners “want to hear people that sound like folks that they know from Appalachia,” and the station, which currently operates from a renovated Winnebago called the Possum Den, relies on CPB funding.

“We’re in an economically disadvantaged area of the country,” Wimer said. “Most of our listeners who really rely upon our programming don’t have the funds to ramp up their support.”

Livingston said about 30% of their funding comes from the CPB. Right now, he says, it’s too early to know if the cuts will actually happen or what they would impact if they do come through.

ne of the control rooms at the Arizona PBS offices at the Walter Cronkite School of Journalism and Mass Communication in Phoenix
One of the control rooms at the Arizona PBS offices at the Walter Cronkite School of Journalism and Mass Communication in Phoenix on Friday.Katie Oyan / AP

Local flavor is a factor in listenership and credibility

Along the West Virginia-Virginia border, more than three hours from Washington, D.C., residents can pick up signals from radio stations far away. But those “aren’t going have the local flavor and impact that we do,” said Scott Smith, general manager of Allegheny Mountain Radio. “This is the only game in town for that sort of thing.”

In his home base of Monterey, Virginia, Smith said there’s about a 4 -square-mile area of cell coverage with one cell tower. The station has proven to be a vital source of information during natural disasters. In 2012, residents relied on it after a derecho knocked out power to 680,000 customers across West Virginia and it took nearly two weeks for some areas to get their service restored.

“Yeah, we play music. Yeah, we get on the air and joke around,” he said. “But we’re here providing basic level services of information, emergency information, that sort of thing, to our communities. And as part of that, we’re a pretty critical link in this area for the emergency alert system.”

Smith has a staff of 10 people at Allegheny Mountain Radio, which receives 68% of its annual budget from CPB.

“What CPB does fund the most is small rural radio,” Smith said. “When you take 60% of our income away, that’s not readily or easily replaceable.”

Smith calls it a “wait-and-see game” on whether Congress will act on the CPB funding.

“The answer to how we move forward is vague,” Smith said. “We will still continue to be here as long as we can be.”

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