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After months of maintaining silence on how President Donald Trump’s tariffs on Chinese-manufactured goods may impact its operations, Nikon has announced a “necessary price adjustment” for its products, effective in the US starting June 23rd, 2025. The company has not specified which of its imaging products will be affected by a price hike or the extent of the potential increases, but it might be the right moment to purchase items like the recent Z5 II if it’s on your wishlist.
“At Nikon, we remain committed to providing the highest quality imaging products and value to our customers,” Nikon stated in a message posted Friday. “Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025. We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions. We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.”
Earlier this month, in a presentation where the company revealed its latest financial results, Nikon indicated (pdf) that the tariffs could decrease its profits for the upcoming fiscal year by 10 billion yen, or approximately $70 million, as reported by PetaPixel.
Nikon is not the first or only camera gear company to announce price increases as a result of the US tariffs. The Australia-based Blackmagic Design started charging more for its digital cinema cameras last month while also announcing that the tariffs made its plans to build a factory in Dallas, Texas, financially unviable.
During the announcement for its own Q1 financial results in late April, Canon told analysts that it was planning to raise prices and was “in the process of estimating the timing and amount of the increase,” according to DPReview. The company also said its price increases would be limited to the US, but that could change if the tariffs triggered a wider global recession.
Other camera makers that have recently raised prices include Sony and Leica, while Fujifilm temporarily paused US preorders for several of its cameras, including the budget-friendly X-M5 and the still popular X100VI, the company told DPReview in late April. Lens maker Sigma has also announced pricing adjustments, but like Nikon, those aren’t going into effect immediately and will instead start on June 2nd, 2025.