NEW YORK — To celebrate the second season of “The Secret Lives of Mormon Wives,” Hulu has partnered with Drybar, offering fans the opportunity to style their hair with the famous MomTok Waves look.
“MomTok Waves are kind of a phenomenon,” said Staci Reed, Director of New Shop Openings.
This hairstyle is associated with the distinctive appearances of the “The Secret Lives of Mormon Wives” cast, who are a group of Mormon mothers that gained popularity on TikTok under the name ‘MomTok’ before they got their own reality TV show.
Drybar clients can choose to get a look inspired by the show, from tousled locks to bouncy curls to even a sleek style.
The Hulu and Drybar collaboration also introduces Hulu’s Secret Shop, which provides special deals, including a 30% discount on selected Drybar product sets, allowing fans to achieve the MomTok Waves at home.
“I hope that the women that come in to get the MomTok Waves just feel fun and flirty like the girls on the show, you know, I think that they’re all about empowering women and celebrating women, and when you leave a Drybar, I want you to feel the same exact way,” Reed explained.
The MomTok Waves are available at Drybar Shops nationwide through June 8th. All episodes of “The Secret Lives Of Mormon Wives” Season 2 are now streaming on Hulu and Disney+.
Disney is the parent company of ABC Localish, Hulu and this station.
