Every business owner knows the day will come when they either sell their company or pass it on. What’s harder to accept is when that day is today.

If you wait too long, your profits might decrease, your energy could fade, or you may lose the chance to maximize your departure. On the other hand, leaving too early can cause uncertainty — what if the next owner achieves exceptional growth?

Although there’s no exact science for determining the right time to leave, certain indicators might help. If you’re beginning to question whether it’s time to move on, these three signals could provide the insight you need.

1. You feel drained instead of driven

Think back to when you used to wake up feeling excited about new possibilities. When solving customer issues or brainstorming with your team brought you joy. If that enthusiasm has now turned into reluctance, it’s worth paying attention.

Many founders dismiss this phase as temporary burnout. But if you’re going through the motions day after day — uninspired and emotionally checked out — it’s not just a rough patch. It’s a sign that your time in the business may be up.

Hanging on to a company you no longer love doesn’t just affect your mood — it chips away at the business’s value. Culture suffers. Growth stalls. And by the time you decide to sell, it may be worth far less than if you had exited earlier.

2. You’ve stopped getting excited about growth

New partnership? Big client? Expansion opportunity? If those words once lit a fire in you but now just sound like more work, you’re not alone.

When you no longer feel pulled toward opportunity — and instead feel trapped by it — it’s a strong indicator that your motivation has run dry. And motivation is fuel. Without it, growth halts and momentum fades.

Declining revenue is the death knell of a strong sale. Buyers pay for potential, not stagnation. So if you feel like you have nothing more to give, don’t wait for the numbers to reflect that. Move before they do.

3. Your business is booming

Ironically, one of the best times to sell is when everything’s going right. Profits are strong, clients are happy, and you’re at the top of your game.

So why would you even consider leaving?

Because that’s exactly when your business is most attractive to buyers — when there’s still room to grow. Smart owners don’t wait to “ride it out a few more years.” They sell while the company is on the upswing, not after it peaks.

We worked with a client who planned to sell in 24 months. But when the time came, he delayed. Again and again. By the time he was ready, his energy was gone, performance had slipped and the business sold for far less than it could have.

Waiting for the “perfect” moment is how many owners miss the best one.

What to do if you see the signs

These signals are emotional and internal — but your next step should be grounded in data. If any of these signs resonate, get a business valuation or exit assessment. Know what your company is worth today and what’s at stake if you wait.

Most importantly, don’t wait until you’re exhausted to begin the process. Selling a business takes time and energy — two things in short supply once burnout sets in.

You don’t need a crystal ball to time your exit well. You just need to trust your instincts — the same ones that helped you build this business in the first place.