Cluck, yeah!
Kentucky Fried Chicken has declared a “comeback era” and is enticing chicken enthusiasts with free buckets of chicken to draw them back to its restaurants.
The chain said it has made “great strides” to improve its chicken with a “renewed focus” on what consumers want most.
While the Original Recipe chicken, known for its blend of 11 herbs and spices, remains unchanged, KFC stated that it has revamped its operations to deliver chicken that is crispier, hotter, and “unmistakably original.”
“We’re fully aware of the recent fried chicken rankings and I’m thrilled to introduce a bold Kentucky Fried Comeback and remind America who we truly are,” stated Catherine Tan-Gillespie, President of KFC US, in an announcement.
“If people can give their ex a million second chances, I hope our fans can give us one.”
The “Free Bucket On Us” offer is available on KFC’s app and website, and customers can pick between a free eight-piece bucket of chicken or tenders with an online purchase of $15 or more.
According to the press release, the brand has one simple request for those who visit Colonel Sanders to try the improved chicken. The company asked fans to share their thoughts on the chicken, with the announcement linking back to their online contact form so fans can “help co-create this comeback.”
“By listening to our customers and addressing feedback, we’ll reclaim our rightful place in the fried chicken game we started. Come back and give us a shot—your first bucket’s on us,” Tan-Gillespie said.
The promotion runs through Aug. 24.
KFC also added Kentucky Fried Pickles to its menu, which come with Comeback Sauce or ranch and will be on the menu alongside the returning $7 Fill Ups meal, while supplies last.
Colonel Sanders isn’t playing around, either. The brand shifted the Colonel’s expression on signage and billboards as part of its comeback plan, moving away from his typical cheerful face to a serious demeanor.
“The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken. We won’t smile until our customers do,” Tan-Gillespie said.
