The countdown is on. Carl Radke has finally revealed Soft Bar + Café’s official opening date.

“August 27 will mark the grand opening for friends and family,” he announced on the July 30 episode of The Julia Cunningham Show. “And we’ll open to the public on September 5.”

How Carl Radke’s non-alcoholic concept bar came to be 

The Summer House star unveiled this exciting news nearly two years after he first hinted at the concept of a non-alcoholic bar. Carl explored this idea in Summer House Season 8, mentioning his interest in creating a sports bar that emphasizes “mindful consumption”—a philosophy that aligns with his personal journey of sobriety.

“Launching a sober sports bar might not be the best idea right now,” he confessed in an interview for the show. “However, a bar and cafe that offers coffee and functional drinks, along with a unique experience — that’s a much better plan… Though I didn’t think of it right away. Her reaction actually guided me to where I am today.”

Carl Radke shares details on Soft Bar’s brick-and-mortar: “I got really lucky”

Since then, Carl has invested significant time and resources in growing the Soft Bar brand through various pop-up events throughout New York City. He has also been diligently working on finalizing the bar’s physical location, which he initially aimed to open in early 2025.

“I was really fortunate. The space is going to be stunning,” Carl recently shared with Julia Cunningham. “It’s a brand new space. I had to handle everything — plumbing, electrical work.”

“But I checked out other locations,” he added. “I even visited a Starbucks. Funny story, the broker and I went to see a Starbucks location in Williamsburg, and it was closed. I asked, ‘Why is Starbucks leaving?’ and he replied, ‘Bro, no one drinks Starbucks in Williamsburg.’”

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At that moment, Carl realized just how much the Brooklyn community valued local businesses. While the vacant Starbucks space was already equipped with the necessary plumbing and electrical installations, Carl knew it wasn’t where Soft Bar belonged.

“I didn’t want to take over what was perceptually a Starbucks,” he explained. “But guess what? Is there some adjacent comparison to Starbucks? Absolutely. I believe my concept is more aligned in a Starbucks realm than it is in, like, a cocktail bar.”

Carl Radke explains what sets Soft Bar apart from other coffee shops

Carl noted that many NYC coffee shops close in the late afternoon or early evening, which will allow Soft Bar to fill a void.

“What we’re doing is the coffee and the non-alc culture, but extending that into the evening,” he said. “Every coffee shop in this town, for the most part, closes at five or six o’clock, but you have a space that sits there that’s beautiful and cool… I took over this space — I didn’t get this space until January. We started building in March.”

Carl also said the bar, located in Greenpoint, Brooklyn, would be dog- and kid-friendly “at certain hours.”

Learn more about Carl’s Soft Bar and its months-long renovation process.