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A new iPhone Air and the latest Apple Watch among the products Apple announced today

Apple’s much-anticipated fall event has arrived, and as expected, the tech leader has unveiled an impressive range of new products. Broadcasted from Apple Park in Cupertino, California, the event presented updates to its famous gadgets like the iPhone, Apple Watch, and AirPods. Whether you’re interested in powerful functionalities, innovative health tools, or sleek aesthetics, there is something for everyone in this year’s lineup.

Here’s everything you need to know about Apple’s latest devices and why they’ll be on everyone’s wish list this fall.

In this article: Apple AirPods Pro 3, Apple iPhone 17 and Apple iPhone Air

AirPods

Apple AirPods Pro 3

AirPods have become a must-have for most as their sound quality and ease of connectivity are unmatched, especially within Apple’s ecosystem.

• Sound Quality: With these updates, the AirPods Pro 3 deliver industry-leading active noise cancellation, offering twice the effectiveness of the AirPods Pro 2.
• Health Features: The AirPods Pro 3 now include a heart rate monitor, allowing them to track your heart rate during workouts, record calories burned, and use AI to recognize 50 different types of exercises.
• Connectivity: Seamlessly integrates with all Apple devices, making it easier than ever to switch between your iPhone, iPad and Mac.
• Live Translate: The new buds now offer a groundbreaking live translation feature, allowing you to have real-time conversations in different languages. Simply speak, and your AirPods will translate seamlessly, making communication easier while traveling or connecting with people from around the world.
• Ear Fit: The AirPods Pro 3 are smaller and designed to fit the ear canal more comfortably. The updated ear tips now feature foam, providing added cushion and enhanced comfort.
• Durability: The new AirPods Pro 3 come with an IP57 water-resistance rating, the highest ever for AirPods. This upgrade allows them to withstand submersion in up to 1 meter of water for up to 30 minutes, making them more durable and reliable for workouts and outdoor adventures.

Available here for preorder today for $249, shipping Sept. 19.

iPhones

Apple iPhone 17

The iPhone 17 caters to those in search of an elegant fusion of durability, performance, and advanced features. Boasting a refined design, 6.3-inch Super Retina XDR screen, and a robust A19 chip, it’s built for daily tasks and immersive experiences. Equipped with a 48MP Dual Fusion camera setup and intelligent tools like Apple Intelligence, it’s perfect for capturing breathtaking photographs and videos, along with maintaining constant connectivity.

• Colors: Available in Lavender, Sage, Mist Blue, White and Black, combining fun new colors with classic looks.
• Display: Features a 6.3-inch screen with thinner borders and ProMotion technology, delivering a 120Hz refresh rate for a smoother experience.
• Always-On Display: Includes live activities and widgets for instant updates and convenience.
• Durability: Equipped with the new Ceramic Shield 2, which offers three times better scratch resistance.
• Readability: A seven-layer anti-reflective coating reduces glare, making the display more readable even in bright conditions.
• Performance: Powered by the A19 chip, providing faster speeds and improved performance.
• Battery: Lasts all day and features quick-charge technology, giving you 50% battery in just 20 minutes.
• Camera: A 48MP dual-camera system with ultrawide and telephoto lenses. The improved front camera lets you choose portrait or landscape for selfies without repositioning the phone.

Available for preorder here on Sept. 12, starting at $799.

Apple iPhone Air

One of the most unexpected and thrilling reveals was the introduction of the iPhone Air. This model is crafted for users seeking a sleek, lightweight phone that doesn’t sacrifice performance. As the slimmest iPhone model to date, it’s tailor-made for those who prioritize portability but also require the strength of the A19 Pro chip and lasting battery life. With advanced photography capabilities and a sturdy titanium frame, it ensures the capture of moments and connectivity wherever you roam.

• Colors: Available in Sky Blue, Light Gold, Space Black and Cloud White, offering a sleek and modern palette.
• Design: Thinnest iPhone ever at just 5.6mm, making it over 25% thinner than the iPhone 16.
• Durability: The most durable iPhone yet, built to withstand more while maintaining its sleek design.
• Camera: Features a new design, extending the camera across the full width of the phone at the top for enhanced functionality.
• Display: A 6.5-inch ProMotion display with refresh rates up to 120Hz for a smoother, more responsive experience.
• Performance: Powered by the A19 Pro chip, the fastest CPU chip in any smartphone, delivering computing power equivalent to a MacBook Pro.
• Connectivity: Equipped with the N1 chip for advanced wireless technology, including Wi-Fi 7, Bluetooth 6 and Thread. Boosts AirDrop, personal hotspot and overall wireless efficiency.
• Efficiency: The most power-efficient iPhone ever, designed to extend usage time while conserving energy intelligently.
• Camera Features: Includes a 48MP camera with dual-capture video, allowing you to record your reaction with the front camera while filming with the back camera.

Available for preorder here on Sept. 12, starting at $999.

Apple iPhone 17 Pro

The iPhone 17 Pro stands as Apple’s premium smartphone, engineered for professionals and those who demand top-tier performance and features. It’s perfect for content creators, professionals, and anyone who prioritizes durability, remarkable battery life, and innovative creative functions. Built for both work and leisure, it’s the ultimate device for users looking to maximize what they achieve with their phone.

• Battery: The best battery of any iPhone ever, offering an incredible 39 hours of video playback. Perfect for binge-watchers, content creators and on-the-go professionals.
• Colors: Available in striking Blue, vibrant Orange and classic White, blending sophistication with bold design.
• Durability: The most durable iPhone Pro yet, featuring an advanced Ceramic Shield back for unparalleled protection against drops, scratches and wear.
• Zoom: Capture the smallest details with up to 40x zoom for photos, taking your photography to professional levels.

Available for preorder here on Sept. 12, starting at $1,099.

Apple Watches

Apple Watch SE 3

The Apple Watch SE 3 marries fundamental health, fitness, and connectivity functions in a stylish and robust design. With features like an Always-On display, sleep monitoring, wrist temperature tracking, as well as safety tools like Crash and Fall Detection, it’s ideal for maintaining an active lifestyle. Driven by the S10 chip, it ensures 18 hours of battery life, rapid charging, and smooth integration with iPhone. Its customizable faces and bands enhance its style and functionality, offering great value for daily use.

• Design: The Always-On Retina display lets you view time and details without lifting your wrist. Durable Ion-X glass and sleek recycled-aluminum finishes ensure style and practicality.
• Health features: Get proactive health insights with features like wrist temperature sensing and sleep apnea notifications, helping you stay informed and in control.
• Sleep: Sleep Score tracks your sleep duration, consistency and stages, giving you actionable insights to improve your rest.
• Performance: Powered by the S10 chip, it offers 18-hour battery life with fast charging, where just 15 minutes of charging gives you eight hours of use.
• Connectivity: With 5G cellular connectivity, stay connected on the go with faster downloads and reliable communication, even without your iPhone.

Available here for preorder today for $249, shipping Sept.19.

Apple Watch Series 11

Apple Watch continues to redefine what a smartwatch can do, combining advanced health tracking with sleek design and powerful features.

• Design: The thinnest watch Apple’s ever released. It features a ceramic coating and super-durable glass. 
• Health features: Heart health monitoring has been enhanced with the Apple Watch, which can now detect signs of hypertension or high blood pressure and notify the wearer, helping users stay proactive about their cardiovascular health.
• Sleep: Apple has introduced Sleep Score, a feature that analyzes multiple factors to generate a comprehensive sleep rating. Along with your score, it provides personalized feedback to help you improve the quality of your rest.
• Performance: The Apple Watch Series 11 now boasts an impressive 24-hour battery life, making it the longest-lasting Apple Watch yet and ensuring it keeps up with your day from start to finish.
• Connectivity: The Apple Watch Series 11 introduces 5G cellular connectivity, a first for the Apple Watch. This upgrade provides faster speeds, reduced latency, and improved reliability, enhancing the watch’s ability to stay connected even when your iPhone isn’t nearby.

Available here for preorder today for $399, shipping Sept.19.

Apple Watch Ultra 3

The Apple Watch Ultra 3 is the perfect ally for adventurers, athletes, and explorers, featuring state-of-the-art functionalities such as satellite communication, superior GPS, and up to 72 hours of battery life in Low Power Mode. With a rugged titanium case and a sapphire crystal display, it provides unrivaled durability alongside powerful health, fitness, and safety tools.

• Display: The Apple Watch Ultra 3 features the largest display ever made for an Apple Watch, offering more room for information and interaction. It also introduces two new finish options: sleek black titanium and natural titanium, providing a refined and durable design.
• Sleep: Features Sleep Score and other great features to allow you to focus on and improve your sleep.
• Performance: The Ultra 3 sets a new standard with an incredible 42-hour battery life, the longest of any Apple Watch to date. Whether you’re tracking workouts, staying connected, or using advanced health features, this extended battery ensures the watch keeps up with you for nearly two full days on a single charge.
• Connectivity: The Apple Watch Ultra 3 features 5G cellular connectivity, a first for the Apple Watch. This upgrade provides faster speeds, reduced latency and improved reliability, enhancing the watch’s ability to stay connected even when your iPhone isn’t nearby. Emergency SOS with satellite is included for the first  two years of owning the watch.

Available here for preorder today for $799, shipping Sept. 19.

Great discounts on older Apple products

If you’re looking to snag an Apple device without breaking the bank, now is the perfect time to check out deals on older models.

• iPhone: Last year’s iPhone 16 is still a fantastic option, offering great performance and features at a reduced price.
• Apple Watch: The Apple Watch Series 10 is available in a variety of case and strap options, making it a stylish and functional choice.
• AirPods: You can also find discounts on previous-generation AirPods, which still deliver excellent sound quality and seamless connectivity.

These devices are a great way to enjoy Apple’s quality and innovation at a more affordable price.

Wrapping up

Apple’s latest announcements showcase the company’s continued focus on innovation, with updates spanning its most popular product lines. From the new iPhones to the enhancements in the Apple Watch and AirPods, this year’s lineup introduces features designed to meet evolving user needs.

As products come available and start to roll out, these devices are expected to generate significant buzz throughout the season. Stay tuned as we provide more updates and dive deeper into each product’s features and impact.

Prices listed reflect time and date of publication and are subject to change.

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