Apple hosted its major annual launch event on Tuesday, themed “Awe Dropping.” During the event, Apple introduced the new line-up of iPhones, Apple Watches, and AirPods, including the Apple Watch Ultra 3, AirPods Pro 3, and iPhone 17.

“We’re taking the biggest leap ever for iPhone,” Apple CEO Tim Cook said at the event.

Here’s what Apple announced, from the ultra-thin profile of the iPhone Air to satellite connectivity on the Apple Watch Ultra 3.

Apple Introduced the iPhone Air and iPhone 17

The new iPhone lineup includes four new phones: the iPhone Air, 17, 17 Pro, and 17 Pro Max.

Among the revelations was the much-awaited $999 iPhone Air, heralded as the “thinnest iPhone ever,” measuring just 5.6 millimeters—Apple’s slimmest design yet. The 6.5-inch device is touted as the most durable iPhone, boasting an enhanced internal chip. It stands as the most energy-efficient iPhone, equipped with a robust camera and lasting all day on a single charge.

^{iPhone Air. Credit: Apple}

The $1,099 iPhone 17 Pro was introduced as “the most powerful iPhone yet, by far,” according to Apple. It features a unified exterior designed to evenly distribute battery heat, preventing overheat. The phone reportedly offers “the best battery life ever in an iPhone,” capable of providing 39 hours of video playback.

Apple highlighted that the event utilized the filming capabilities of the iPhone 17 Pro, showcasing the device’s potential in real-time. Priced at $1,199, the iPhone 17 Pro Max boasts a larger screen than the Pro but retains the same enhanced power and battery features.

^{iPhone 17 Pro. Credit: Apple}

The standard iPhone 17 comes with a 6.3-inch display and thinner borders, enhancing screen width. The display is optimized for visibility in direct sunlight, and it offers double the scratch resistance. Charging speeds have improved significantly: a mere ten minutes of charging provides 8 hours of video playback.

The cameras on iPhones are advancing as well, featuring better resolution and a wider view for the front-facing camera. Apple pointed out that 500 billion selfies were taken last year, surpassing other smartphones.

^{iPhone 17. Credit: Apple}

Pre-orders for the new iPhone lineup start Sept. 12. The new phones will be available starting Sept. 19.

What’s New With the AirPods Pro 3

Cook said that this year, Apple was building on innovations with AirPods Pro, including the hearing aid function introduced last year that transformed the buds into assistive devices for people experiencing mild to moderate hearing loss.

At the event, Julz Arney, senior director of fitness technologies at Apple, introduced heart rate sensing for AirPods. Custom sensors on the AirPods allow the earbuds to track heart rate independently of a smartwatch, Arney explained.

^{AirPods Pro 3. Credit: Apple}

The AirPods Pro 3 also deliver twice the active noise cancellation of previous generations. Apple claimed that the AirPods deliver the world’s best active noise cancellation of any in-ear headphones.

The earbuds also offer live translation, transforming words from one language into another in real-time. For example, if someone speaks a different language, the AirPods will lower their voice and deliver a real-time translation.

The AirPods Pro 3 cost $249 and will be available on Sept. 19. Preorders begin Tuesday.

Here’s How the Apple Watch Is Changing

Apple introduced the $399 Apple Watch Series 11, which comes with a thorough list of health features, including state-of-mind tracking for mental health.

In a new development, Apple is taking on hypertension, or high blood pressure, with a new feature that tracks irregularities in blood pressure over time. Apple expects to notify one million people of hypertension within the first year alone.

^{Apple Watch Series 11. Credit: Apple}

The company is also introducing a new sleep score based on duration of sleep, how many times a user wakes up throughout the night, and regularity of sleep over time. The new sleep score function applies to the budget-friendly $249 Apple Watch SE 3.

The $799 Apple Watch Ultra 3 is also packed with new features, including satellite connectivity. Even when a user is off the grid, they can use their Apple Watch to get help in case of an emergency. The watch features 42 hours of battery life and also has hypertension notifications.

^{Apple Watch Ultra 3. Credit: Apple}

Cook called Apple Watch “the most popular watch in the world.”

The Apple Watches can be pre-ordered today and will be available starting Sept. 19.