Meta claims that it is adding new features to Facebook Dating to help users receive more tailored matches.

On Monday, Meta announced via a blog post that it is launching an AI dating assistant chatbot within Facebook Dating. This tool aims to help users find matches based on specific criteria like location, profession, and interests. Users can input prompts such as “Find me a Brooklyn girl in tech,” and the chatbot will facilitate the search. Besides traditional characteristics like height and education, Meta mentioned that the assistant would enable searches for various traits.

“It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations,” stated the blog post.

The AI dating assistant is set to begin a gradual rollout in the U.S. and Canada starting this week. It will be found on the Matches tab within Facebook Dating.

Additionally, Meta has introduced a feature called Meet Cute to Facebook Dating. This feature provides users with a weekly “surprise match” chosen by Meta’s algorithm, offering the same benefit as the AI dating assistant by eliminating the need to swipe for matches.

“Meet Cute is ideal for anyone who’s tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates,” stated Meta’s blog post.

What Is Facebook Dating?

Facebook Dating was introduced by Meta in September 2019 as a feature within the Facebook mobile app on Android and iOS for existing Facebook users.

Since then, hundreds of thousands of adults in the U.S. and Canada have created Facebook Dating profiles every month, and young adult matches among people ages 18 to 29 are up 10% year-over-year, per Meta’s blog post. It’s unclear how many active users Facebook Dating has.

Competing dating apps have millions of users — Tinder has 50 million monthly active users, while Hinge has 10 million, according to Wired.

Meta isn’t the only company investing in AI for dating. Match Group, which owns Tinder, Hinge, OKCupid, and other dating apps, entered into an agreement with OpenAI last year to bring ChatGPT internally to employees. The AI chatbot has since helped the company’s staff with coding, communications, and design, in addition to other tasks.

The move was part of Match Group’s $20 million investment in AI, which has resulted in features like AI-powered matching on Tinder, released in February, and AI text editing on Hinge, which debuted in January. Despite introducing AI features, Match rival Bumble also released an AI-powered feature last month called Deception Detector, which uses AI to filter out fake, spam, or scam profiles.

Still, the dating tech market isn’t on the up. Match Group’s stock has lost about 65% of its value in the past five years due to declines in paying users, while Bumble has also faced drops in paying users. The company reported last month that for its second quarter, total paying users decreased 8.7% to 3.8 million.