YPSILANTI, Michigan — Domino’s is the latest brand to redesign their logo to appeal to new customers.
“Drawing on elements from its past and present, the brand revamped its image to better engage both current and future pizza enthusiasts,” stated Domino’s in a press statement.
They announced their new branding Wednesday along with their first ever jingle from five-time Grammy nominated country star Shaboozey.
The refresh is the brand’s first in 13 years and will roll out over the next few months in the United States and “multiple international markets.”
They said the change blends its “heritage with a more playful, modern look and sound.”
The updated branding involves fresh TV and digital ads, revamped designs for the website and app, newly designed boxes, refreshed employee uniforms, and enhanced in-store visuals, as outlined by Domino’s.
They also updated their trademark to include “Dommmino’s” because their ad reads the “hot new vibe designed to make you say ‘mmm.'”
In addition to the vibrant new box designs, the distinctive Handmade Pan and Parmesan Stuffed Crust boxes will feature a sleek black and metallic gold version of its logo to convey a more premium, indulgent vibe.
Kate Trumbull, Domino’s executive vice president, says the rebrand will allow the company to keep on its current trajectory.
“While most companies revamp their brand when they’re facing challenges, after years of setting growth records in the category, this update is about striving to be our best,” said Trumbull. “It’s energetic, it’s daring, and it’s fun. It’s pizza!”
Established in Ypsilanti, Michigan in 1960, the brand has expanded to become the world’s largest pizza company, according to Domino’s. It operates over 21,000 outlets across 90 markets globally.
