Dylan Mulvaney, a prominent transgender influencer known for igniting the significant 2023 Bud Light boycott that affected sales and divided consumers, is now preparing to step into a Broadway role. Mulvaney will portray Anne Boleyn in the acclaimed feminist musical “SIX.”
This development serves as a reminder that progressive ideas, previously met with resistance during recent election cycles, continue to find their place within segments of the entertainment industry.
It’s worth noting the impact of Mulvaney’s casting. By taking on a key role in a production centered on historical women, Mulvaney steps into a part traditionally reserved for an actress. This move raises questions about the evolving representation of women on stage.
Some may view this casting choice as a challenge to conventional norms.
The official social media account for “SIX” shared the announcement with an amusing nod to Anne Boleyn’s historical fate.
“We’re losing our heads over the news of our newest Anne Boleyn!” they wrote. “Let’s give a royal welcome to Queen Dylan Mulvaney, joining the #SIXBroadway 5.0 cast as Anne Boleyn starting February 16!”
Dylan Mulvaney will be playing the role of Ann Boleyn in the Broadway musical Six.
RIP Broadway. 😂 pic.twitter.com/JEduK3hTXJ
— Mike Harlow (@NotMikeHarlow) January 16, 2026
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A little background on “Six”: The Tony-winning show reimagines Henry VIII’s six wives as a modern pop girl group. Why is anybody’s guess. It sounds like “Hamilton” only a lot worse, which would be difficult to do.
The musical has been championed as “21st-century girl power.” It is, to a very specific degree, about women in history.
Yet, here comes a biological man stepping into one of the major roles. To portray one of the most tragically executed queens in English history. Nothing screams authentic female empowerment like casting Dylan Mulvaney as a woman who was executed because her husband simply didn’t want to be married to her any longer.
But then, it’s probably not much of a surprise, considering “Six” was co-created by Toby Marlow, described as the “first openly non-binary” Tony award winner. Whatever that is.
Dylan Mulvaney making his Broadway debut playing Ann Boleyn in Six.
He’s a bloke ffs. pic.twitter.com/wLT1uTXMec— cavakaggyreborn (@cavakaggyreborn) January 17, 2026
Mulvaney, who has over 9 million followers on TikTok, appeared in a pair of videos pitching Bud Light roughly three years ago. To say it didn’t go very well would be an understatement.
The videos received significant public pushback, and consumers voiced their displeasure with the company’s transition to a woke sales pitch, taking their hard-earned dollars elsewhere.
The result? Bud Light sales dropped by 25-30% in peak months for a significant period after the controversial videos were released. By some measures, they’re still struggling to recover from the fallout.
“The Bud Light Dylan Mulvaney disaster will be forever looked at historically as a reference point for failed brand marketing,” RedState’s Brad Slager explains.
Will fans of Broadway musicals express their disdain by taking their ticket money elsewhere? I suspect the element attending a musical like “Six” isn’t going to be swayed or dismayed nearly as much.
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