Kazuto Suzuki, director at the Institute of Geoeconomics in Tokyo, noted that Takaichi is keenly aware of the personal stakes involved. “She’s trying to make it as a referendum on whether the people accept [her] as prime minister or not,” he commented, highlighting the significance Takaichi places on this election.

Prime Minister Takaichi has openly acknowledged the personal implications of the vote. On January 19, she boldly stated that she was “putting my future as prime minister on this election” and urged the electorate to consider whether they could trust her with the stewardship of the nation. Her candid approach underscores the gravity of the upcoming decision for both her political career and Japan’s direction in the years to come.

“She’s trying to make it as a referendum on whether the people accept [her] as a prime minister or not,” said Kazuto Suzuki, director at the Institute of Geoeconomics, a Tokyo-based think tank.

Takaichi has made little effort to downplay the personal stakes. On Jan. 19, she said she was “putting my future as prime minister on this election” and asked voters to decide whether they could entrust the management of the country to her.

The strategy reflects Takaichi’s high approval ratings, which until recently had stood above 70%. The prime minister is seeking to translate that personal popularity into votes for the ruling Liberal Democratic Party, whose own approval remains far weaker.

“[Takaichi is] betting on her high levels of public approval and fragmentation among the opposition parties to carry the day,” said Mireya Solís, director of the Center for Asia Policy Studies at the Brookings Institution.

Takaichi currently leads an untested coalition of the LDP and the Japan Innovation Party, following the end of a 26-year partnership with Komeito in October.

While her personal ratings remain strong, support for the LDP itself lags at just under 30%, underscoring the gap between leader and party.

Jesper Koll, expert director at Tokyo-based financial services firm Monex Group, told CNBC in December that Takaichi was an “inspiration” to both older voters and, in particular, younger Japanese.

Her personal appeal, rather than her economic policies, may prove decisive, Koll said, potentially driving a landslide victory.

“Takaichi is the living example of a self-made woman rising to the top against all the odds — self-made, a normal working-class family background, neither money nor Brahman,” Koll said. “But hard work, dedication, passion, and willingness to do what is right.”

Others cautioned against framing the election as a straightforward endorsement of the prime minister.

Kristi Govella, an associate professor at the University of Oxford, said it may be “difficult” to frame the vote as a referendum on Takaichi, given her relatively short time in office.

“If the LDP manages to gain a clear majority in this election, it will be entirely attributable to Takaichi’s personal popularity—little else has changed since July when the LDP was drubbed at the polls,” said Govella, who is also the Japan Chair at the Center for Strategic and International Studies.

The LDP’s electoral setbacks occurred under former Prime Minister Shigeru Ishiba, who called a snap election in 2024 after defeating Takaichi in the party leadership race.

The party lost its Lower House majority then. Ishiba later resigned in September 2025 after the LDP also lost control of the Upper House in July.

Economic pressures remain a backdrop for voters. Japan has endured inflation above the Bank of Japan’s target for 45 consecutive months, declining real wages and persistent yen weakness.

The most recent inflation reading stood at 2.1%, while full-year inflation reached 3.2%. Real wages fell for 11 consecutive months year-on-year in 2025, and on a yearly basis, real wages have fallen every year since 2022.

A spike in rice prices in mid-2025 also weighed on household sentiment and contributed to the LDP’s electoral struggles.

The yen weakened further at the start of 2026, briefly approaching the 160 level against the U.S. dollar. While a weaker currency benefits exporters, it has also amplified imported inflation.

Suzuki from the Institute of Geoeconomics said while the cost of living is a major issue, voters do not appear to be directly linking cost-of-living pressures to Takaichi’s policies.

“[Voters] are concerned about inflation, but they seem to be discounting that… I think that they’re fine for the most part with Ms Takaichi’s press to be expansionary,” said Ross Schaap, head of research at geopolitical risk firm GeoQuant.

Takaichi had laid out a record $783 billion budget for the next fiscal year starting April 1, on top of a $135 billion stimulus package introduced last year to help households with rising living costs.

Despite Takaichi’s popularity, the ruling coalition faces a more unified opposition than in previous elections.

Former coalition partner Komeito has joined forces with the Constitutional Democratic Party of Japan, the largest opposition bloc in the Lower House, to form a new centrist alliance.

The LDP and Japan Innovation Party held a razor-thin majority before parliament was dissolved on Jan. 23 for the snap election, controlling 230 of the 465 seats in the Lower House. With three independents voting alongside the LDP, the ruling bloc’s effective majority was just one seat.

The loss of Komeito could prove costly, analysts said, as the party has historically played a crucial role in mobilizing voters for the LDP.

That dynamic makes the election outcome highly uncertain, according to GeoQuant’s Schaap.

He said the new Centrist Reform Alliance could benefit from greater opposition coordination by pairing more pragmatic policy proposals from the CDP with Komeito’s voter mobilization machinery.

“[Takaichi’s] high approval is big, but opposition coordination is also really important, and the opposition coordination could overcome the high approval,” Schaap said.

“Look for high turnout. If there’s high turnout, it could be a good day for Takaichi. If there’s not a high turnout, then it will be a close race.”