The controversial “Holo-Donna” installation at Jacksonville International Airport, a holographic projection of Mayor Donna Deegan, has been removed following a wave of criticism over its cost, which exceeded initial estimates.
JACKSONVILLE, Fla. — For more than a year, travelers at Jacksonville International Airport were greeted by a hologram of Mayor Donna Deegan. However, this innovative installation has now been taken down.
Developed by U.S. tech company Proto, the interactive device featured a 3D projection of Mayor Deegan delivering messages in multiple languages. The mayor’s office touted it as a pioneering use of holographic technology in public spaces, showcasing the city’s dedication to embracing innovative technology.
Despite its cutting-edge appeal, the project faced backlash from city council members and Florida’s Chief Financial Officer due to its hefty price tag. What was initially expected to cost around $30,000 ended up costing the city’s technology solutions department approximately $66,000.
The Florida Department of Financial Services’ recent audit of Jacksonville highlighted “Holo-Donna” as a case of municipal overspending. The audit report indicated that the actual expenditure was closer to $75,000, a significant increase from the projected cost.
The mayor’s office responded by clarifying that the installation was always intended as a temporary feature. The agreement for its display at the airport has now concluded, prompting its removal.
“It was always a pilot project for the proto box to be placed at the airport while we tested and debuted the hologram technology. Our six-month agreement with JIA ended on February 1. The proto box has been returned to the City while we explore additional public education projects for the Public Works Department,” the spokesperson said.
The spokesperson added it was unfair to subject the airport to constant “hyper-partisan attacks.”
