They bask in wealth, their skin perpetually sun-kissed, adorned with dazzling gems.

Some have even secured remarkable connections within the White House and with President Trump.

Yet, the elusive circle of Palm Beach elites seldom divulges the secrets of their ascent or how they maintain their elite status amidst fierce rivalry.

Until now, that is.

Suebelle Robbins, often hailed as the ‘Queen of Palm Beach,’ is breaking the silence, offering the Daily Mail an insider’s view into this exclusive, opulent realm.

She has shared the guiding principles of this community, along with the major faux pas to avoid if one hopes to impress or receive a coveted invitation to Mar-a-Lago.

Robbins, who is in her 70s but declines to disclose her exact age, even shared horror stories of the simple faux-pas that led to her being blacklisted from one of the city’s posh private members clubs. 

Suebelle Robbins has been a prominent member of the community for decades and is referred to by some as the Queen of Palm Beach 

Some of the rules – like always looking your best – are unsurprising. Others, however, are less expected.   

‘In Palm Beach we really don’t wear black unless it’s January and 50 degrees,’ Robbins revealed in our interview. 

She should know. 

The glamorous former Playboy model turned real estate broker moved to Palm Beach decades ago and has managed to become an adored local attraction thanks to her constantly coiffed hair and rainbow-color wardrobe of designer clothes. 

Never wearing black, opting for bright but modest clothes and always ensuring your hair and make-up are perfect are the basics. 

But that’s not the only rule. 

According to her, it’s not the done thing to post too much online.

It’s ironic, given Robbins herself has an online following of over 800,000 on TikTok. She’s convinced that if she was famous online first, she would never have been accepted into Palm Beach society. 

Sometimes it’s impossible to stay completely out of the spotlight. 

Brushing shoulders with top politicians and celebrities is normal for the Palm Beach socialites. 

But they dare not speak about it publicly, much less name drop their connections. 

Palm Beach socialites Nicola ‘Coco’ Verses and Skye Hankey with President Trump in the Oval Office in December 

Nicola ‘Coco’ Verses runs a jewelry company and is married. Despite her proximity to the president and impossibly glamorous lifestyle, she seldom discusses her personal life 

Take Nicola ‘Coco’ Verses, for example. She’s raked in 41,000 followers on Instagram, where she often posts photos of herself enjoying beach days and yacht trips, dining in five-star restaurants and showcasing her designer closet.

Scattered among her glossy photos are snaps from inside the Oval Office and Mar-a-Lago. 

How exactly Verses obtained her seemingly vast wealth is unclear. It’s rumored that she has a connection to the hair product company Conair, but she has not addressed it publicly. 

She runs her own jewelry company, Verse Diamonds, which sells pieces that cost as much as $39,500. 

Verses’ best friend is Skye Hankey, another highly visible but tight-lipped Palm Beach princess. 

Hankey is married to Don Rufus Hankey, heir to a billionaire car loan tycoon. Her father-in-law, Don, provided Trump’s $175million bond in his 2024 civil fraud case. It prevented the president’s own assets from being seized. 

Nicola Verses and Skye Hankey at the Mar-a-Lago wedding of White House Deputy Chief of Staff, Dan Scavino, last month 

Skye Hankey is married to billionaire car loan tycoon Don Hankey’s son, Don Rufus Hankey

Hankey with her daughter at the Chanel Haute Couture show in July last year. Looking your best is one of, if not the most important rule, says Robbins 

These women typically gather at charity galas and in their respective members clubs, where pricing can run as high as $1million-a-year. 

But gaining entry isn’t always straight forward. 

According to Robbins, asking for a way in is an absolute no-no.  

‘You don’t ask to join a club. A big no-no would be to approach somebody that was a member and say, “Can you get me in the club?”‘ explained Robbins. 

‘They’re very strict about who they let in. It really comes down to who you know.’ 

Even if recommended by another member, you’re not always guaranteed a spot, she said.  

Robbins recalled how she and her late husband Richard tried to join one of the clubs – which she refused to name – when they first moved to the area 18 years ago and were brutally turned away, despite getting a whopping 18 letters of recommendation.

The reason? One prominent member of the community didn’t like her.

‘We had 18 letters from friends and people that knew us, saying how great it would be that we were going to be in the club,’ she shared.

When joining a members club like Mar-a-Lago, the ultimate sin is to ask for a recommendation. Pictured: Melania and Barron Trump at the Mar-a-Lago pool in 2011 

‘It only took one person [talking badly about us] and we didn’t get invited to join. I was quite upset at the time.

‘To be rejected over just one person seems unfair. But after 18 years, I’ve gotten over it.’

To boost your chances of acceptance, Robbins recommends staying ‘on top of your game’ sartorially… and brushing up on your facts. 

‘You have to make sure your clothes are perfect, and you know all the background of the event that you’re going to, it takes a lot of time,’ she dished. 

‘Although the event may be only an hour, you spend the whole day getting familiar with it and looking your best.’

Robbins grew up in San Antonio, Texas, and had an interest in fashion from the start.

For Suebelle, life in Palm Beach is a never-ending dream of pastels and parties. ‘I first visited Palm Beach when I was 23, and I fell in love with it,’ she said

‘I grew up in Texas, where it’s all about hair, makeup and wardrobe,’ she explained. ‘At an early age I was really influenced by the women there, what they wore and how they wore it.’

She worked many jobs over the years: she was a travel agent, real estate broker, teacher, model and even once a Playboy bunny. 

She’s been married twice – her first husband was the Chief Finance Officer of USA Today, and that gave her her first taste of living like a socialite.

‘It was a very exciting life, we traveled a lot and we were invited places because everybody wants to be in the newspaper,’ she said.

They were even once invited to the White House Christmas party, where she proudly kissed President Ronald Reagan on the cheek. 

‘I said, “I’m Suebelle, and I think you’re adorable” and I kissed him on the cheek. He was quite surprised. Not unfavorably so. He smiled quite a bit,’ she recalled. ‘It was one of the highlights of my life.’ 

After she split from her first husband she went on to marry stock broker Richard, and they were together for 38 years before he passed away last year. 

Robbins found her online fame by accident after she was featured in a video posted by a Palm Beach street fashion account. 

Her spunky personality and fashionable ensemble caught the attention of millions and turned her into a social media sensation overnight.

‘Surprisingly, people identify with what I say. It’s very unexpected. I haven’t figured out [why people like my videos] but I’m flattered. I’m just myself,’ she reflected of her online fame.

‘I never expected this. In the past if I got 50 people liking a post I’d think, “This is great.” So this is beyond my wildest dreams.’

For Robbins, life in this ultra-wealthy, polished, pastel world is everything she ever hoped for. 

‘I first visited Palm Beach when I was 23, and I fell in love with it. I said, “Someday I’m gonna live here.” 

‘And my dream came true.’