We’ve all faced this dilemma: you wear your jeans outside just once. They’re not quite fresh, but not exactly filthy either. So, where do they go?
Enter the ubiquitous laundry chair, a staple in many American homes that serves as both an impromptu storage spot and an often unused piece of furniture.
Simone Giertz, a YouTuber with a knack for invention, found herself grappling with this common conundrum—until she decided to craft a solution of her own.
“I created the Laundry Chair because I needed one,” Giertz shared with the Daily Mail. “But when I noticed others dealing with their own laundry piles of shame, I realized I wasn’t alone in this struggle.”
“And what do I call people who share my dilemmas? Potential customers,” she continued. “So I passed the idea to the manufacturing team, and we began developing it into a marketable item.”
Priced at $1,100, the Laundry Chair offers the functionality of a standard chair but with a unique twist—a rotating rail on a Lazy Susan, allowing clothes to be discreetly swiveled behind the chair without cluttering the armrests or seat.
The design has an added function of airing out potentially wet clothes which would otherwise sit in a mushy pile on a regular chair.
Giertz’ initial YouTube video announcing her latest invention earned over two million views. Now, her Kickstarter for the project earned over $1 million, with the initial goal being $50,000.
A look at the ‘Laundry Chair’ created by Simone Giertz as a step above a ‘chair pile’ of dirty laundry
Simone Giertz started her career as an inventor on YouTube
The patented design is finished for this new product, although as of March 6, Giertz said her company still needs to design packaging and purchase all the material required for production.
Deliveries are expected around November 2026 with over 1,000 people snagging their very own Laundry Chair through the Kickstarter website.
For 10 years, Giertz has been creating functional, stylish and even experimental furniture under the Yetch Studio umbrella.
The company debut its ‘coat hinger‘ for customers managing minimal closet space, complete with a patented coat hanger design that folds in half. There’s also the every day goal calendar, an electronic wall display that helps customers visualize their progress.
On Instagram, Giertz swore she’d never do another Kickstarter after her two successful products. That is, until she got the idea for the Laundry Chair.
‘No piles. No unusable chairs. No pretending you’ll deal with it later,’ Laundry Chair’s Kickstarter campaign said.
‘It’s not really about doing more laundry,’ the website continues. ‘Washing clothes after every single wear actually breaks them down faster. Most pieces don’t need a full wash, they just need a bit of air.’
When asked if Giertz has any other ideas on the horizon, the inventor gave a resounding ‘so many!’
‘I’m very emboldened by this,’ she added. ‘We have a schedule full of new Yetch Studio products for 2026, and are looking to release another piece of furniture in 2027.’
Join the discussion
Would you pay over $1,000 for a chair designed to hold your “not quite dirty” laundry? Why or why not?
Yetch Studio has the ‘Every Day Goal Calendar’ available on their website for $365
Kickstarter functions as a fundraising platform for creatives with bold ideas from comic books to podcasts to laundry chairs.
Unlike GoFundMe, however Kickstarter has an all-or-nothing funding model, meaning that creators must reach their goal within a certain number of days to receive money pledged by backers.
That’s risky for some creatives.
Giertz, on the other hand, feels ‘very great’ about raising over $1 million on Kickstarter, adding that she started her career as a YouTuber and ‘always wonder if people buy my products because they like me, not the product itself necessary.’
‘But nobody loves me enough to buy a $1,000 chair so it’s really validating,’ Giertz added.
