Motorists are being urged to reduce their car usage by driving less and adopting a smoother driving style to conserve fuel. Recommendations also include minimizing the weight carried in vehicles and opting for walking or public transportation such as trains and buses where possible.
These practical tips and advice will be disseminated through a comprehensive advertising campaign, reaching audiences via television, online platforms, and strategic outdoor locations like billboards and bus stops.
The initiative, which comes with a price tag of approximately $20 million, will be funded by taxpayers.
Set to be launched nationwide tomorrow, the campaign follows a recent urgent national cabinet meeting convened by the government to address the ongoing fuel crisis.
Infrastructure Minister Catherine King expressed that these measures are crucial in ensuring that Australia’s essential workers remain mobile during this challenging period.
“The global fuel shortage impacts all of us, and every small action counts,” King emphasized. “By reducing trips and using only the fuel necessary, we can help maintain the flow of essential services,” she added.
“The rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change.”
Australia is now in the second stage of the government’s “keep Australia moving” plan, devised during national cabinet talks.
Energy Minister Chris Bowen yesterday said Australia’s fuel reserves were in a reasonably healthy position, with diesel stocks up and petrol and jet fuel stocks slightly reduced.
“That’s up two days for diesel, down a day for petrol and down two days for jet fuel,” Bowen said.
He said Australia has 38 days’ worth of petrol, 31 days’ worth of diesel, and 28 days’ worth of jet fuel in reserve.
Tomorrow’s campaign launch also follows Prime Minister Anthony Albanese’s visit to Singapore, where he struck a deal with his counterpart Lawrence Wong to keep fuel flowing into Australia.
Singapore promised to do everything in its power to keep supplying Australia with 55 per cent of its petrol.
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