Dem candidates scrambling for Eric Swalwell's votes lean on family man image

The recent implosion of Eric Swalwell’s political campaign and career has created an unexpected opportunity for lesser-known Democratic contenders in the California gubernatorial race. With Swalwell stepping down amid serious accusations of rape, sexual assault, and other misconduct, a shift in focus has emerged, with some candidates emphasizing their roles as devoted family men.

Seizing the moment, former U.S. Health Secretary Xavier Becerra and San Jose Mayor Matt Mahan are positioning themselves as candidates of integrity and experience. As the electorate reevaluates the field, these leaders are highlighting their personal character as a cornerstone of their campaigns.

Michael Bustamante, Becerra’s campaign spokesperson, underscored Becerra’s long-standing marriage to Carolina Reyes, a physician, as a testament to his stability and reliability. Demonstrating his commitment to family, Becerra chose to truncate media engagements on Tuesday evening to celebrate his wife’s birthday with their daughter, an immigration attorney based in Salinas.


Xavier Becerra speaking at a gubernatorial candidate forum in Sacramento, California.
Xavier Becerra has the most decorated record of any candidate in the race for governor. AP

“Experience is crucial, and Xavier Becerra undeniably brings the most experience of any candidate in this race,” Bustamante stated. “While he may not be the most flamboyant, his steady leadership and exceptional skill set will shine through when he assumes the governorship.”

“Experience matters, and Xavier Becerra by far has the greatest amount of experience of any of the candidates in the field,” Bustamante said.

“He’s not the flashiest, but he certainly has a steady hand on the wheel, and at the end he will demonstrate his extraordinary skill set and prowess once he becomes governor.”

Mahan’s campaign is taking a similar approach, casting the mayor as a relatable and grounded figure with a stable personal life.


Matt Mahan speaks during a gubernatorial candidate forum in Sacramento.
Matt Mahan had a meteoric rise to becoming San Jose mayor, but he’s still trying to gain traction in the governor’s race. AP

Raghu Devaguptapu, a political consultant for Mahan’s campaign, described his candidate as “the epitome of a family man.”

“He and his wife have two kids and they’re a great family,” Devaguptapu said. “And there’s no skeletons in his closet.”

Recent campaign messaging has leaned heavily into that image, with social media posts showing Mahan spending time with his family at a San Jose farmer’s market and highlighting how he and his wife, Sylvia — the CEO of Cristo Rey San José, a Jesuit school — balance family life with the demands of the campaign.

“The ad we just launched is nothing but relatability,” Devaguptapu said. “He’s a down-to-earth and really warm guy, and the more voters see that, they’ll gravitate toward him.”

Swalwell has denied the criminal allegations against him, but his exit after leading Democratic candidates has left endorsements, donors and staff up for grabs.

Becerra and Mahan are both seeking to gain traction after months of lagging behind better-funded or higher-profile rivals such as progressive billionaire Tom Steyer and lefty former congresswoman Katie Porter.

Now, with the most problematic candidate out of the race, campaigns are betting on a reset. Let’s just hope no one starts making ads about dad bods.


Download The California Post App, follow us on social, and subscribe to our newsletters

California Post News: Facebook, Instagram, TikTok, X, YouTube, WhatsApp, LinkedIn
California Post Sports Facebook, Instagram, TikTok, YouTube, X
California Post Opinion
California Post Newsletters: Sign up here!
California Post App: Download here!
Home delivery: Sign up here!
Page Six Hollywood: Sign up here!


You May Also Like
DOJ rebuffs judge's demand to state "anti-weaponization" fund is officially dead

DOJ Pushes Back on Judge’s Demand to Declare Anti-Weaponization Fund Defunct

Washington — The Trump administration on Friday refused to provide a court…
Becky Hill’s 'disgraceful' comments and book ambitions unraveled Alex Murdaugh's murder conviction: Docs

Former Murdaugh Trial Clerk Seeks Protection From Retaliation Lawsuit After Conviction Challenge

Court overturns Alex Murdaugh’s murder convictions The former South Carolina court clerk…
NYPD officer shot, gunman killed after armed barricaded standoff in Brooklyn: police

Brooklyn Armed Standoff Ends With NYPD Officer Shot, Suspect Killed, Police Say

An NYPD Emergency Service Unit officer with 15 years on the job…
ABC7 Sports Overtime: Chicago Bulls coach Tiago Splitter; White Sox, Cubs, St. Rita Mustangs; Hounds rugby; Jonathan Toews retires

ABC7 Sports Overtime: Tiago Splitter Leads Bulls Headlines as Jonathan Toews Retires and Chicago Teams Make Waves

CHICAGO (WLS) — “ABC7 Sports Overtime with Dionne Miller” streams live on…
Pixar co-director and co-writer of 'Toy Story 5' shares special connection to Jessie

Toy Story 5 Co-Director Reveals Personal Jessie Connection in New Pixar Update

EMERYVILLE, Calif. — “Toy Story 5” arrived in theaters Friday, delivering the…
Mitch Landrieu: Trump Has 'Lost Focus in a Big Way on What the American People Want'

Mitch Landrieu Says Trump Has Sharply Lost Focus on Americans’ Priorities

Former New Orleans Mayor Mitch Landrieu said Friday on CNN’s “The Source”…
2026 Juneteenth events in Chicago area: Evanston 'Opal's Walk for Freedom' march honors Opal Lee, grandmother of Juneteenth

Chicago Juneteenth 2026: Evanston’s Opal’s Walk for Freedom Honors Opal Lee, the Grandmother of Juneteenth

EVANSTON, Ill. (WLS) — People gathered in Evanston on Thursday to mark…
North Carolina furniture owner Willard Gary Black allegedly killed co owner Robert Arguelles

North Carolina Furniture Store Owner Willard Gary Black Accused in Co-Owner Robert Arguelles’ Killing

A North Carolina furniture maker is accused of fatally shooting his business…
Kennedy Center says it's still weighing whether to carry out a "partial closure"

Kennedy Center Weighs Partial Closure as Uncertainty Grows Over Next Steps

Washington — The Trump administration informed a federal judge late Friday that the…
Gilgo Beach serial killer's ex-wife says he 'got what he deserved' after he gets max sentence for 8 murders

Gilgo Beach Killer’s Ex-Wife Reacts After Maximum Sentence in 8-Murder Case: “He Got What He Deserved”

RIVERHEAD, N.Y. — Asa Ellerup, the former wife of convicted Long Island…
Two-train crash leaves at least 1 dead, 89 injured as emergency crews rush to chaotic scene

Two-Train Collision Kills 1, Injures 89 as Emergency Responders Swarm Crash Scene

Emergency services rushed to the scene Friday after two passenger trains collided…
Family shares heartbreak following Pomona double homicide

Family Speaks Out After Tragic Double Homicide in Pomona

A grieving Southern California family is sharing its pain after learning their…