As the Duchess of Sussex, expectations run high for her to always don attire befitting a royal, regardless of the event.
Meghan, now 44, certainly lived up to these expectations in her recent promotional appearance for the lifestyle brand As Ever. The American showcased an impressive wardrobe valued at nearly £80,000.
In an Instagram video for her company, the mother of two sported high-waisted jeans, casual white shirts, pastel sweaters, and tailored pants, embracing a ‘stealth wealth’ aesthetic.
While she revisited some cherished pieces from her wardrobe—including a custom Oscar de la Renta dress and a £47,168 Logan Holloway diamond tennis necklace—she also unveiled a variety of new ensembles.
The video served to highlight the latest selections from her brand, which includes products like fruit spreads, chocolates, candles, tea, and honey.
Nonetheless, her eye-catching wardrobe, totaling £78,820, captured the spotlight.
Footage showed how the well-dressed royal sipped on the brews from her shop, tucked into preserves and lounged around with fruit, flowers and vegetables.
Meghan also looked sleek and trendy in a new photo for the refreshed site, which shows her lounging on a sofa in a plain white T-shirt and £1,250 trousers from The Row, as she sips on tea
Sharing a new Instagram video for As Ever, Meghan, 44, debuted some never before seen looks which featured fashionable high waisted jeans, relaxed white shirts and pastel jumpers
In one shot, Meghan – wearing £302 ‘Upper Village’ jeans from Montecito-based designer Tracy James – put her hair up in a claw clip as she peeked inside a pantry stocked full of As Ever goods.
In another, she pinned her hair back to show a pearl drop earring while eating a raspberry.
Elsewhere, Meghan wore a white dress and dusky blue cardigan as she collected blooms into a basket from her garden – sporting her favourite £7,050 Cartier Love bracelet and £17,800 Cartier Tank Française watch.
The duchess also went barefaced in another snap, seated on a kitchen counter in jeans and a black button-up, as she helped herself to a snack with products from her brand.
On social media, many speculated it could be a sign that As Ever may branch into clothing after recently expanding its offerings to provide candles.
It comes as a new ‘sizing chart’ for T-shirts popped up this week on the As Ever website – including ‘plus size’ options – despite Meghan’s business not currently selling any garments.
The category said any clothing range would go up to 5xl for adults, which typically fits someone weighing up to 25 stone [350lbs].
The new sizing section for her online lifestyle business – only known for jam, candles, chocolate, wine and flower sprinkles – also contained a chart for children’s shirts down to toddler sizes.
But today the sizing charts have gone, being replaced with the message: ‘We can’t find what you’re looking for.’
A spokesman for the duchess declined to comment.
The appearance of the detailed sizing charts has apparently been put down to a glitch on the part of her website developer.
Meghan also looked sleek and trendy in a new photo for the refreshed site, which shows her lounging on a sofa in a plain white T-shirt and £1,250 trousers from The Row, as she sips on tea.
Prince Harry’s wife also wore minimal make-up in the snap, prioritising strong natural eyebrows and a glossy lipstick.
To accessorise, she donned her Birks Snowflake earrings – estimated to be worth around £5,250.
Another photo from the shoot is also part of yet another social media shake-up for Meghan, who has now changed her Instagram profile picture for the first time since coming back on to the platform in 2025, after a five year hiatus.
Previously, it was a black and white photo of the duchess in a white dress with her curly hair out.
In another, she pinned her hair back, showing off a pearl drop earring while eating a raspberry
Fans are convinced that the Duchess of Sussex hinted at some stylish new offerings in a new glossy promo for her lifestyle brand
On social media, many speculated it could be a sign that As Ever could branch into clothing, after recently expanding its offerings to provide candles
Meghan can also be seen posing on a sofa while looking sophisticated in the business-casual ensemble.
‘Welcome to the World of As Ever,’ the caption read. ‘What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.’
The move shows one of the first glimpses of As Ever after Meghan and Netflix ended their partnership deal this year.
The agreement was first announced a year ago when Netflix commissioned a new season of her cookery and hosting show, With Love, Meghan.
Commenting on the end of the partnership deal in March, a spokesman for As Ever said: ‘We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.’
And a statement from Netflix read: ‘Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.
While the mother-of-two also rewore a number of beloved classics from her collection – such as a custom Oscar de la Renta gown – there were a number of fresh outfits on display
‘As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently.’
Meghan also recently gave fans an intimate glimpse inside her and Prince Harry’s bedroom at Frogmore Cottage ina birthday post for their son Archie’s birthday.
She marked the young royal’s seventh birthday with two unseen snaps, including a rare baby photo of the young royal taken during their time living in Frogmore Cottage.
Harry, 41, and Meghan moved into the four-bedroom property in Windsor shortly before Archie was born on May 6, 2019.
Meghan’s photograph showed the then-newborn sleeping peacefully on Harry’s chest, as the prince gazed fondly at his son.
In addition to the baby photo, Meghan also shared a snap of Archie on a beach with his little sister Lilibet.
Archie celebrated his seventh birthday more than 5,000 miles away from the Royal Family, who have only met the Duke and Duchess of Sussex’s son a handful of times.
When Prince Harry and Meghan made the unprecedented decision to give up their royal roles in 2020, it was unknown what the future would look like for their son Archie, who at that time did not hold a title.
Yet, according to royal biographer Omid Scobie, it was actually Archie who gave the Duke and Duchess of Sussex the courage to leave the Royal Family in the first place.
The young royal motivated his parents ‘to stand up for what was right for them, regardless of what the consequences,’ he claimed.
Mr Scobie previously told People that both Harry and Meghan had been ‘quite afraid of the consequences of stepping away and challenging the system’.
‘As we have seen, those consequences have been pretty major,’ he added.
King Charles has reportedly only met his grandson a few times, and the Sussexes’ four-year-old daughter, Princess Lilibet, only once in 2022.
Meanwhile, the late Queen Elizabeth was also said to have been ‘heartbroken’ that she would not get to see Archie grow up – after Harry and Meghan relocated to Montecito in California.
