On Tuesday, Rihanna transformed into a living work of art to unveil her latest FENTY x PUMA campaign. The 36-year-old music icon donned an elaborate green bodysuit adorned with branches and leaves, perfectly embodying the theme of her collaboration with the sportswear brand.
Captured by photographer Philippa Price, Rihanna seamlessly blended into her lush surroundings as she showcased the new Creeper Phatty Earth Tone sneaker. Her striking appearance was just one of two nature-inspired ensembles featured in the campaign.
Later, she switched things up, sporting a leafy top paired with brown cargo pants, continuing the earthy theme. The original Creeper, a platform version of PUMA’s classic Suede sneaker, first hit the scene in September 2015.
Rihanna’s latest creation, the Creeper Phatty, takes the iconic design to new heights. Described as “bigger, bolder, and badder than ever,” the shoe features an oversized silhouette and a distinctive stacked gum sole, capturing the essence of fearless fashion.
The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.
Rihanna, 36, camouflaged herself as a tree as she fronted her latest campaign for FENTY on Tuesday
Posing for photos shot by Philippa Price, she blended in with her surroundings to model the Creeper Phatty Earth Tone sneaker
The Creeper Phatty, Rihanna’s newest iteration of the shoe, is ‘bigger, bolder and badder than ever’ with an oversized design and stacked gum sole.
The exclusive Totally Taupe colour way of the FENTY x PUMA Creeper is available exclusively at PUMA.com, while the Green Fog and Warm White colours launch on April 25 at 10 EST worldwide on PUMA.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando.
Rihanna oozed style as she sported an oversized cream ensemble and debuted a dramatic blonde fringe at the launch of her new Fenty x PUMA trainer collab.
The singer has brought out several styles of trainers with the sports brand – and on Wednesday she celebrated her most recent launch at Tobacco Dock in London.
For the launch, Rihanna stunned in an oversized cream wool coat with grey pleated trousers and a matching shirt, accessorising with Balmain Jolie Madame bag.
Rihanna showed off a striking new hair-do with her long, bleached blonde styled poker straight and a choppy fringe sitting above her eyebrows.
The collaboration comes after she announced that her brand Fenty Beauty will now be available in China.
It’s a huge business move for the star, with China now the second-largest beauty market in the world behind the US.
The Creeper Phatty, Rihanna’s newest iteration of the shoe, is ‘bigger, bolder and badder than ever’ with an oversized design and stacked gum sole
Rihanna oozed style as she sported an oversized cream ensemble at the launch of her new Fenty x PUMA trainer collab in London on Wednesday
Rihanna is already considered America’s youngest self-made female billionaire. Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company.
In the announcement video, she said, ‘China – I am thrilled to share the great news… on April 1, Fenty Beauty will officially land.
‘China has such a rich culture that has always inspired me and I cannot wait to share Fenty Beauty with all of you, celebrating your unique beauty.
‘Thank you guys so much for making my dream come true and I can’t wait to see you soon,’ the Work songstress finished.
