Paris Hilton took to the runway at the GucciCore Fashion Show in New York City on Saturday night, leaving many in the audience doing a double take. The 45-year-old reality TV star was nearly unrecognizable, stepping away from her trademark blonde locks for the star-studded event.
For her appearance, Hilton swapped her iconic blonde hair for a long brunette wig, complete with a delicate, side-swept fringe. This transformation was part of her debut on the catwalk, where she represented the Italian luxury brand’s exclusive collection, specifically crafted to celebrate New York.
Complementing her new hairstyle, Hilton sported a freshly spray-tanned complexion along with her signature full glamour makeup. The dramatic change in her appearance was well-received by the fashion crowd.
Hilton’s look was accentuated by a silky yellow shirt dress, adorned with a stylish pussy bow and a Gucci belt featuring the brand’s classic green and red stripes. For an added flair, she draped a black fur coat with a vibrant floral lining over one shoulder, exuding confidence as she walked past an audience that included Kim Kardashian, Mariah Carey, and Shawn Mendes.
Hilton modeled a silky yellow shirt dress with a pussy bow and a Gucci belt with the line’s iconic green and red stripes.
She also wore a black fur coat with a vibrant floral lining over one shoulder as she strutted past Kim Kardashian, Mariah Carey and Shawn Mendes in the front row.
Paris Hilton looked unrecognizable as she stormed the catwalk at the star-studded GucciCore Fashion Show in New York City on Saturday night
The reality TV star, 45, ditched her signature blonde hair for her runway stint, which showcased the Italian luxury brand’s ‘limited-edition collection dedicated to New York’
Hilton’s Gucci look was completed with a red cube purse and slouchy black leather boots.
Hilton wasn’t the only famous face to walk in Saturday’s GucciCore Fashion Show.
Legendary supermodel Cindy Crawford looked much younger than her 60 years as she wowed the crowd in a strapless black feather gown.
Her brunette hair was styled voluminously and she enhanced her natural beauty with a soft glam makeup look.
Crawford looked totally in her element with the spotlight on her as the show’s star-studded audience looked on in awe.
NFL superstar Tom Brady made a surprise appearance.
The 48-year-old traded the football field for the catwalk as he did his best model strut in a black leather jacket and pants.
Like Hilton, Emily Ratajkowski also debuted a bold appearance change on the runway.
Instead of blonde, Hilton wore a long brunette wig with a wispy, side-swept fringe
Hilton seen with her blonde hair in April 2026
Hilton modeled a silky yellow shirt dress with a pussy bow and a Gucci belt with the line’s iconic green and red stripes
She also wore a black fur coat with a vibrant floral lining over one shoulder as she strutted past Kim Kardashian, Mariah Carey and Shawn Mendes in the front row
Instead of her natural dark brown eyes, the 34-year-old wore hazel-toned contact lenses – giving her a totally new look.
Ratajkowski strutted her stuff in a cropped black coat with a dramatic fur collar and knee-high black leather boots.
Lisa Rinna’s nepo baby daughter Amelia Gray Hamlin flashed her enviable abs in a brown fur crop top during her runway stint.
The model, 24, also had on chic black pinstripe slacks and orange-tined shades.
Hamlin pouted her plumped up lips and walked with one hand on her hip.
Victoria’s Secret veteran Candice Swanepoel showed off her edgier side as she slipped her gym-honed figure into a red one-shoulder gown and black stilettos.
The runway maven, 37, framed her blue eyes with dramatic black eyeliner and she sculpted her already chiseled cheekbones with a heavy amount of bronzer.
Legendary supermodel Cindy Crawford looked much younger than her 60 years as she wowed the crowd in a strapless black feather gown
Her brunette hair was styled voluminously and she enhanced her natural beauty with a soft glam makeup look
Crawford looked totally in her element with the spotlight on her as the show’s star-studded audience looked on in awe
NFL superstar Tom Brady made a surprise appearance
The 48-year-old traded the football field for the catwalk as he did his best model strut in a black leather jacket and pants
Like Hilton, Emily Ratajkowski also debuted a bold appearance change on the runway
Instead of her natural dark brown eyes, the 34-year-old wore hazel-toned contact lenses – giving her a totally new look
Ratajkowski strutted her stuff in a cropped black coat with a dramatic fur collar and knee-high black leather boots
Lisa Rinna’s nepo baby daughter Amelia Gray Hamlin flashed her enviable abs in a brown fur crop top during her runway stint
The model, 24, also had on chic black pinstripe slacks and orange-tined shades
Victoria’s Secret veteran Candice Swanepoel showed off her edgier side as she slipped her gym-honed figure into a red one-shoulder gown and black stilettos
The runway maven, 37, framed her blue eyes with dramatic black eyeliner and she sculpted her already chiseled cheekbones with a heavy amount of bronzer
Swanepoel looked elegant in her eye-catching Gucci getup
The Guccicore: Gucci Cruise 2027 show was held outside in New York City’s iconic Times Square.
The collection, which is limited-edition, is ‘available exclusively at five select boutiques in the city following the GucciCore fashion show,’ according to the official website.
Kim Kardashian, Lindsay Lohan and Mariah Carey were just some of the notable guests in attendance on Saturday night.
Former Vogue editor-in-chief Anna Wintour was also on hand for the invite-only show.
