Kendall Jenner brought her 818 Tequila tour to Tuscaloosa, Alabama, on Tuesday, making a lively stop at a local pub to promote the brand.
The model and entrepreneur kept her look casual for the outing, going bra-free in a white T-shirt from Australian label St. Agni, paired with blue Calvin Klein jeans and a blue Polo cap as she mingled with guests at Innisfree Irish Pub.
Sharing a photo from the visit on Instagram Stories, Jenner leaned into the local spirit with the caption, “Roll tide to that!” The phrase, trademarked by the University of Alabama, is widely used as a rallying cheer for the school’s athletic teams.
The older sister of Kylie Jenner also stepped behind the bar, where she was seen pouring drinks made with 818 Tequila for a crowd of enthusiastic fans.
“Love you,” she wrote over one image showing the crowd, while Lynyrd Skynyrd’s “Sweet Home Alabama” played during the celebration.
Innisfree Irish Pub later posted several photos and videos from the appearance on its social media pages, thanking Jenner for the visit and encouraging her to “come back soon.”
The 28-year-old Vogue model has made a habit of promoting her tequila brand in person, often stepping behind the bar herself to serve fans and bring extra attention to 818 events.
Kendall Jenner visited a pub in Tuscaloosa, Alabama, on Tuesday to promote her 818 Tequila brand. The model and entrepreneur went bra-free in a white T-shirt, blue Calvin Klein jeans and a blue Polo cap.
‘Roll tide to that!’ wrote the star over her photo on Insta Stories. Roll Tide is a phrase trademarked by the University of Alabama. It is a cheer used to rally fans of the college’s athletics teams
Fans were also seen outside wearing 818 caps.
Kendall’s 818 tequila has taken off since its launch three years ago.
In November she landed on the cover of Forbes magazine for the ‘Special Issue’ called 30 Under 30 for the ‘class of 2023.’
The star was recognized for her role as an ‘entrepreneur’ as she is the founder of 818 Tequila, which has been a success story since its launch over two years ago.
A star does not need to be a billionaire to land on the cover of Forbes, rather they just need to show savvy business know how.
Kendall – who, according to Celebrity Net Worth, is worth $60M – fits the bill because 818 has taken off internationally.
In her cover story she talked about making sure the brand had superior quality that did not rely on her star power to sell.
‘I wanted the liquid and the brand to stand on their own and for people to love it without me even having to be a part of it because I just wanted it to be that good,’ said the Calabasas resident.
And she also touched on having her mom Kris Jenner managing her career, which she said can be trying at times.
She served up her fans at Innisfree Irish Pub. Kendall’s 818 tequila has taken off since its launch three years ago
Fans were lined up to see the Keeping Up With The Kardashians veteran
‘Love you,’ she wrote over an image of her fans; she also played Sweet Home Alabama by Lynyrd Skynyrd. The bar shared several videos and photos of the event to their social media
Kendall, who is 5ft11in, looked cheerful as she posed with men at the pub
‘Obviously, my mom is my mom, but she’s also my manager,’ began the supermodel who calls her best pals Gigi Hadid and Hailey Bieber.
Jenner then got more specific: ‘We have moments, when we’re talking on the phone, and we’re talking about business, maybe having a heated conversation about something.
‘Aand then all of a sudden, she’s like, “Okay I love you how are you feeling today?” and I’m like, “Oh my god yeah you’re my mom too!”‘
Jenner has used her pinup bikini body to promote 818 tequila
The brand pushes fun-loving good times with friends
Kris also manages her siblings Kourtney, Kim, Khloe, Rob and Kylie.
The TV star said she was careful with selecting which type of business to launch in 2021.
‘I find myself to be a very intentional person,’ said Jenner meaning she did not rush into 818 blindly.
‘I don’t want to do anything that doesn’t align with my vibes, or my morals, or my feelings and things that really make me feel good and make me feel excited to wake up in the morning,’ she added.
‘And I had to work to get to that place, it wasn’t always that easy.’
And though she has not even hit 30 yet, Jenner had some advice for her younger self, which is to slow down and enjoy her life.
That makes sense as she has suffered from anxiety in recent years over the pressure of her jam-packed career: she stars on her family show, has a robust modeling career, runs 818 and is a spokesperson for brands like Moon.
Jenner has landed on the cover of Forbes magazine in November for the ‘Special Issue’ called 30 Under 30 for the ‘class of 2023.’ The model was recognized for her role as an ‘entrepreneur’ as she is the founder of 818 Tequila
Kendall, who goes by Kenny in her family, left, still stars on The Kardashians and is often grouped with her younger sister Kylie Jenner, right
That advice is: ‘Stop and smell the roses when you can, as cheesy as that sounds. But I would also tell her, enjoy the ride, it’s going to be a beautiful one.’
Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations – a Blanco, Reposado and Anejo.
In its first year, 818 Tequila became the best-selling new tequila brand of 2021 in the United States according to the Tequila Brand Family Ranking Report.
On their California launch day in May 2021, 818 sold out online in less than four hours, with retailers across California reporting Blanco allotments selling out on the first day of sales.
From its 1% for the Planet giveback to partnering with local, family-owned businesses in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies a consumer ethos.
Produced using traditional methods in Jalisco, Mexico at a family owned and operated distillery, the brand has won 16 blind tasting awards across six major industry competitions.
