A New Jersey beauty influencer, known online for sharing family life and skincare content, is facing allegations that she stole close to $2,500 in merchandise during multiple visits to a ShopRite supermarket.
Jeana DiCarlo, 35, from Middletown, is a mother of five who has built an Instagram following of more than 30,000 people. Her posts often center on beauty routines, motherhood and her life married to a New York City Fire Department firefighter.
Authorities say DiCarlo was taken into custody on June 5 at the Middletown ShopRite after employees accused her of walking out with nearly $550 worth of groceries.
Store workers contacted police at about 5:15 p.m. after checking surveillance video and approaching DiCarlo in the parking lot. According to the employees, she could not provide a receipt when asked to show proof of purchase.
Police bodycam footage obtained by the YouTube channel Transparency Bodycam shows ShopRite staff telling officers that DiCarlo, who remained mostly quiet and appeared upset, was suspected of having stolen from the same store before.
In the recording, one employee explains that she reviewed earlier surveillance footage and believed DiCarlo had shoplifted on at least one previous occasion while shopping with her children.
“She has a full cart. She has the kids with her, which I didn’t think she would do anything with the kids,” the worker told police in the video.
The employee later suggested the store’s review might uncover additional incidents, saying, “I have a feeling we’re going to go back [and] it’s going to be a lot.”
New Jersey beauty influencer Jeana DiCarlo, 35, was arrested for allegedly shoplifting nearly $2,500 over the course of four trips to a ShopRite. She is pictured in a video for social media
DiCarlo is married to a firefighter with the New York City Fire Department and is a mother of five. She is pictured in a video for social media
DiCarlo was arrested on June 5 and charged with third-degree shoplifting, a felony punishable by up to five years in prison if convicted. She is pictured getting placed into a patrol car
The ShopRite staff later reported to police that DiCarlo had allegedly previously shoplifted from the location on May 8, May 17 and May 31.
The total value of the stolen goods during those trips was $1,940.20, police said. Adding on the $548.80 from the June 5 trip brought the total value of the allegedly stolen goods to $2,489.
The body camera video shows DiCarlo getting cuffed by Middletown Police Department Officer James Courtney and being driven by patrol car to the department’s headquarters.
The mother of five was charged with third-degree shoplifting, which is a felony punishable by up to five years in prison and a fine of up to $15,000 if convicted in New Jersey. DiCarlo was released pending a court appearance.
DiCarlo was previously arrested for shoplifting from a Target in Middletown in July 2023 and charged with fourth-degree shoplifting, according to court records reviewed by the Daily Mail. It appears she was not sentenced in the case.
She was also arrested for shoplifting once again just five days after the June 5 incident recorded on body camera footage, the court records show.
Her charges for both the June 5 and June 10 arrests are still pending. DiCarlo is scheduled to appear in Monmouth County Superior Court on September 24.
According to her social media, which DiCarlo has made private since the arrest, she recently gave birth to her fifth child.
DiCarlo was previously arrested for shoplifting in 2023, and she was arrested for shoplifting five days after the June 5 incident. She is pictured looking distressed during that arrest
When the arresting officer searched DiCarlo’s purse, he said: ‘She had enough money to pay for groceries. Jeez, it’s a lot of cash’
In the body camera footage, an officer asks her if someone was taking care of her kids and she said yes. ‘I just have my son’s Christening Sunday,’ she added.
According to public records reviewed by the Daily Mail, DiCarlo currently lives in a 1,700 sq ft house estimated to be worth at least $750,000, according to realty site estimates.
As a New York City employee, the salary of DiCarlo’s husband, John DiCarlo, is public information. Records show that he earned $190,780 in 2025.
When the arresting officer searched DiCarlo’s purse after she was arrested and placed in the patrol car, he said: ‘She had enough money to pay for groceries. Jeez, it’s a lot of cash.’
