Apple's 'Awe Dropping' iPhone 17, Thin 'Air' Event: Sept. 9
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Apple’s next big launch event will be held on September 9.

On Tuesday, Apple CEO Tim Cook confirmed the date on X, writing: “Get ready for an awe-dropping Apple Event on Tuesday, September 9!”

Earlier this week, Bloomberg reported that the event will announce a “once-in-a-generation iPhone overhaul.”

The event, which begins at 10 a.m. PT, can be livestreamed on Apple’s YouTube channel and is expected to reveal the thinner iPhone 17.

Bloomberg managing editor Mark Gurman, who boasts an 86.5% accuracy rate for reporting Apple rumors, shared on Sunday that the September event will unveil the iPhone Air — “a sleek new version set to replace the iPhone 16 Plus.”

Additional enhancements to the iPhone 17 series will include improved cameras, processors, and displays. Furthermore, Apple may tease the speculated foldable iPhone anticipated for 2026, as well as the iPhone 20’s curved glass design, expected in 2027, according to Gurman.

Apple’s next big launch event will be held on September 9.

On Tuesday, Apple CEO Tim Cook confirmed the date on X, writing: “Get ready for an awe-dropping Apple Event on Tuesday, September 9!”

Earlier this week, Bloomberg reported that the event will announce a “once-in-a-generation iPhone overhaul.”

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