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Topline
BuzzFeed News, a pioneer of the digital news landscape of the past decade, will shut down, the company’s CEO said in a memo to staff Thursday morning, noting the business model of news tailored for social media had become too difficult to sustain, and the company would focus its efforts on the profitable Huffington Post going forward.
BuzzFeed CEO Jonah Peretti told employees Thursday the online news site is shutting down.
Getty Images for BuzzFeed Inc.
Key Facts
BuzzFeed CEO Jonah Peretti sent a memo to employees saying the company is “beginning the process of closing BuzzFeed News” and reducing the rest of the firm’s workforce, which includes news website Huffington Post, by 15%—-the memo was first shared on Twitter by New York Times reporter Ben Mullin.
Buzzfeed News, which won a Pulitzer Prize for international reporting in 2021, is being shuttered due to revenue problems, Peretti explained, saying he “overinvested” in BuzzFeed News even though the site didn’t have the “financial support required to support premium, free journalism.”
Peretti also cited the pandemic, a recession in the tech industry, a declining stock market and decelerating digital advertising as challenges that led to the decision, though he also said he had regrets about decisions he had made that led to the publication’s closure.
BuzzFeed will continue to operate as a media organization, and will focus its news efforts on the Huffington Post, which Peretti says is profitable thanks to a loyal audience.
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Along with layoffs and BuzzFeed’s termination, Peretti said the firm has reduced budgets, open roles, travel and “most other discretionary, non-revenue generating expenditures,” including its real estate footprints in New York City and Los Angeles.
Forbes reached out to BuzzFeed for comment.
This is a developing news story and will be updated.
Further Reading
BuzzFeed News Is Shutting Down, Company Laying Off 180 Staffers (Variety)
BuzzFeed Shares Shoot Up 120% As Company Goes All In On ChatGPT Craze (Forbes)
BuzzFeed is cutting jobs and top editors are leaving its news division (NPR)