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Etoro has established itself as a prominent investment platform with a global reach, pioneering the concept of social trading.

Social trading enables users to follow and replicate the portfolios of other investors, with features resembling those of popular social media networks.

Initially gaining traction as a cryptocurrency investment hub, Etoro has expanded its offerings to include over 7,000 investment options spanning various asset classes.

The platform made its debut on the Nasdaq stock exchange in May 2025, introducing several new features, including a subscription service. Etoro provides a UK-regulated investment platform, offering FSCS protection, and serves as a cost-effective and user-friendly option for global investing.

Additionally, Etoro now offers a self-managed investment ISA. However, there are certain conditions associated with this option, which we will detail further in our review.

With all this in mind, we felt it was time we reviewed Etoro to explain which type of investor the platform could be suited to – looking into fees, features and the investment research and customer support available.

Etoro: Who does the investment platform suit? 

> Learn more about Etoro and open an account*

You can open these accounts with Etoro:

• General investment account
• Stocks and shares Isa, powered by wealth manager Moneyfarm – read our round-up of the best stocks and shares Isas
• Cash Isa, also powered by Moneyfarm – here are the best cash Isa rates currently available
• A GBP wallet that lets you fund trades in GBP and minimise conversion fees

Etoro doesn’t offer a self-invested personal pension (Sipp). Read our round-up of the best Sipps if you’d like to invest for retirement.

> Read more: Our complete round-up of the best investment platforms 

Why you can trust us

This is Money has been helping people make the most of their money since 1999, and our editorial independence means we can test investment platforms rigorously and give our honest opinion. Read more about how we review investment platforms.

About our writer: Sam has over a decade of experience in writing about the financial world, with an approach that aims to make it accessible to more people. He’s covered investments, insurance and personal finance, and has written for organisations including Simply Business, the Financial Ombudsman Service and NerdWallet.

How we tested Etoro

I opened an Etoro account and tried its many investing features over several hours using the virtual trading platform. 

I considered Etoro’s effectiveness as a platform for long-term investing rather than short-term trading. These users may have different requirements, so as always, it’s important to do your own research before going ahead.

Investments rise and fall in value, and the right platform for you depends on your personal circumstances. 

An important note on CFDs and cryptocurrency: CFDs – or contracts for difference – are complex financial instruments. We believe they’re very risky and don’t cover them, so I haven’t tested CFD trading as part of this review. Etoro itself says that 46 per cent of retail investors lose money when trading CFDs on the platform.

I haven’t reviewed Etoro’s effectiveness as a platform for buying and selling cryptocurrencies, because our investment coverage generally focuses on traditional asset classes. However, we do mention cryptocurrencies throughout this review. Keep in mind it’s a volatile asset class so it’s important to research and understand the market before you invest.

What are Etoro’s fees? 

Etoro is a cost-effective investment platform. There are no account opening or platform fees, and it doesn’t cost you anything to withdraw money from a GBP or EUR account to an external account.

But if you withdraw from a USD investment account to an external account, Etoro will charge $5 – plus there’s a minimum withdrawal amount of $30.

There’s also a monthly $10 inactivity fee if you haven’t logged into your account within the previous 12 months, which Etoro takes from your available balance.

It doesn’t charge commission for dealing stocks.

There are various fees for trading other types of investment such as CFDs (contracts for difference), cryptocurrencies and futures. But we believe it’s best to avoid these investments unless you’re very experienced and understand how they work, due to the risks involved. I’ve only tested Etoro for regular types of investments as part of this review.

There are no extra fees to use social features such as copy trading, but there may still be fees to pay for the underlying investments, as above.

An Etoro Money account allows you to deposit, hold and fund trades in both GBP and USD. There’s a foreign exchange charge of 0.75 per cent when converting GBP to USD.

This is Money’s view of Etoro’s fees

Etoro is potentially low-cost. But there’s lots of charges to wade through when working out whether the platform is right for you, making its fee structure confusing when compared with other options.

It also doesn’t help that your main account is USD based, and therefore Etoro lists its fees mainly in USD.

UK investors will benefit from a GBP-based Etoro Money account, which sits alongside their primary account. This lets you deposit, trade, and withdraw in GBP, helping you minimise conversion fees.

Etoro’s conversion fee is relatively high at 0.75 per cent. In comparison, Trading 212 charges 0.15 per cent.

This doesn’t take Etoro Club into account, which gives you a range of extras that scale up as your balance grows. Alternatively, you can access the Platinum Etoro Club tier for £4.99 a month, which increases the interest you receive on your USD cash balance, among other benefits.

When deciding whether Etoro is right for you, you should go through the fees with a fine-tooth comb to make sure you’re not caught out.

What is Etoro’s investment choice like?

Etoro initially became known as a platform for trading in CFDs, and later cryptocurrencies. CFDs are very high risk and we believe they’re best avoided, because the majority of traders lose money.

Etoro does now offer more traditional investments, allowing investors to own stocks through the platform.

You can invest in these asset classes on Etoro:

You can’t invest in funds through Etoro directly. But confusingly, you can through an Etoro DIY stocks and shares Isa, because the account is provided by a separate wealth manager called Moneyfarm.

You can also pick model investments called smart portfolios, which are essentially ready-made portfolios you don’t have to manage yourself. Unlike options offered by other investment platforms, Etoro doesn’t charge you fees for managing them. This is great, but as ever be sure to check the ongoing fees for the underlying assets.

You should research Etoro’s available investment options carefully.

For example, owning stocks and shares is fairly straightforward. You buy the underlying investment in your name, meaning you own part of the company and can potentially profit from its growth.

But Etoro also allows you to hold CFD stock positions. A CFD, or contract for difference, doesn’t give you ownership of the underlying asset. Instead, CFD trading allows you to bet on the stock’s price movements and use leverage, which is a form of borrowing that can both increase returns and magnify losses. CFDs are best avoided – Etoro states that 46 per cent of accounts lose money when trading CFDs on the platform.

When it comes to cryptocurrencies the Financial Conduct Authority (FCA), the UK’s financial regulator, believes them to be high risk. The asset class is largely unregulated and very volatile.

Unless you’re very experienced in the complex financial instruments and asset classes available on Etoro, it’s a good idea to avoid CFDs and stick to stocks and shares. Experts usually encourage investors to stick to investments that they understand.

What is Etoro’s customer service like?  

Etoro has a live chat that’s available from Sunday at 7.30pm to Friday at 8.30pm.

Those with $5,000 or more – or those who pay £4.99 a month for access to the Etoro Club – get a dedicated account manager and the ability to WhatsApp them.

Etoro’s help centre on its website answers plenty of common questions. My research revealed its team is active on social media, for example Etoro has an account that answers user questions on Reddit.

Like many newer investment platforms, it’s not possible to contact Etoro customer service over the phone to answer your questions. If you’d like the option to speak to someone, it’s best to explore options such as Interactive Investor and Hargreaves Lansdown.

What is Etoro’s platform like to use?

During my testing of the platform, I found Etoro to be similar to its rival Trading 212.

When you log in, you’re presented with a noisy array of options that can be overwhelming for novice investors.

Thankfully, Etoro makes it clear how to deposit money and start investing.

It’s also straightforward to switch to the different sections of your account, with your Portfolio and Wallet screens clearly highlighted.

The Discover tab helps you explore the range of investments available on Etoro, with the ability to filter them by very specific parameters – not only by sector and exchange, for example, but also by valuation, fundamentals and performance metrics.

This should be useful for advanced investors who know exactly what they’re looking for.

One feature I feel Etoro is missing is the ability to create individual investment portfolios, which can suit different goals. By comparison, on Trading 212 you can create investment pies made up of different investments – for example you might want to create an income pie, or a cautious pie.

What other features does Etoro have? 

Etoro built its name as a social trading platform, so naturally a discussion feed takes centre stage. This lets you follow users and get involved in conversations, like you can on regular social media platforms.

Etoro also pushes its copy trader function heavily, which allows you to find traders that you like and copy their investment strategy. But you should be careful when using this feature, because it’s likely that any trader you copy won’t have the same risk tolerance and investment goals as you.

It’s best not to blindly copy a trader. Research them carefully like you would with any other investment, understanding their strategy and making sure it aligns with your aims.

Etoro also has these features:

• Setting up regular investments: It’s straightforward to do this directly into an investment of your choice, customising your payment schedule.
• Limit orders: Buy and sell investments at your desired price.
• AI-powered assistant: Tori is an AI tool that can answer your questions, but your access is more limited if you aren’t an Etoro Club member.

What is Etoro’s research and educational content like? 

Etoro has lots of educational resources to help you get to grips with investing. These are housed in a separate hub on its website called the Etoro Academy, which I’m impressed by.

The Etoro Academy is far more advanced than the educational content offered by other platforms I’ve reviewed.

This means that if you find Etoro’s platform initially impenetrable, then the Etoro Academy should help you start investing quickly.

You’ll find guides, videos and podcasts, plus courses built around particular topics such as macroeconomics and building an investment portfolio.

Etoro also has a team of analysts that provides news and opinion pieces on investments, helping you keep up to date with the markets.

There are lots of tools integrated into Etoro that allow you to research your investments, including:

• Charts from TradingView: These allow you to perform technical analysis and use indicators to spot trends.
• News feed: Track stories related to investments to understand market sentiment.
• Portfolio insights: View the breakdown of your portfolio, diving into how diversified it is, plus get information on risk and expected dividends.
• Benchmarking: Compare the performance of your investments against a benchmark, such as the FTSE 100.

This is Money’s overall view of Etoro

Etoro is a good option for both beginners and advanced investors. Even though the available options are fairly overwhelming at first, there’s lots of tools and educational content to help you get set up quickly.

More experienced investors should enjoy the range of analysis tools on offer.

It’s particularly suited to those who like social trading, as well as those keen to trade cryptocurrencies, but be careful of the risks involved.

> Open an account with Etoro and start investing*