For many years, prenuptial agreements were shrouded in a negative light. They were often perceived as impersonal, transactional documents primarily intended for celebrities or the extremely wealthy—more about preventing betrayal than fostering a partnership. However, this outdated perception is rapidly changing.

Nowadays, particularly among business-minded individuals, prenups are viewed as strategic instruments—crucial documents for anyone entering into marriage with existing assets, intellectual property, or aspirations for future ventures. If the term “prenup” still brings to mind messy divorces and worst-case outcomes, it’s worth reevaluating your perspective.

A rising trend among business-minded couples

The popularity of prenups is growing. A 2023 Harris Poll indicated that half of U.S. adults are now open to the idea of signing one, up from 42% the previous year. Younger demographics are at the forefront of this trend, with 47% of millennials and 41% of Gen Z reporting that they’ve either signed or seriously considered a prenup.

Family law professionals are observing the same pattern. The American Academy of Matrimonial Lawyers notes that 62% of divorce attorneys have seen an uptick in prenup inquiries, particularly from entrepreneurs and clients with secondary sources of income or digital assets.

This trend underscores a broader realization: modern couples are entering marriage with more financial intricacies than ever before. They come with startup equity, supplementary income, personal brand value, and sometimes substantial debt. They also seek greater transparency regarding asset ownership and future changes.

Why entrepreneurs in particular need prenups

Entrepreneurs bring more than just their income into marriage—they bring ownership stakes, risks, and potential for growth. A prenup not only safeguards what you’ve achieved but also establishes expectations for what you aim to accomplish moving forward. Here’s how it plays a role.

Protect your business and your equity

Your company might be your most valuable asset — and it might not even be fully formed yet. Whether you’ve already built a venture or are planning to start one, a prenup can define what’s separate property, clarify decision-making rights and avoid messy legal disputes that could threaten your business.

If you have co-founders or investors, they may expect you to address this. Some startup operating agreements even require founders to have prenups in place as part of risk management.

Before you marry, take inventory of your assets — including equity in any LLCs, IP, patents or brands — and talk to your partner about what those mean for your shared future.

Protect your digital revenue streams

Instagram channels, YouTube accounts, NFTs, monetized newsletters, affiliate income — these are all real assets, and many grow in value over time. A prenup can protect your pre-marriage digital work, as well as define how shared efforts will be treated going forward.

Even if you’re not earning six figures from your online presence now, the value of digital content and IP can change quickly. Protecting that upside is just good strategy.

Clarify financial responsibility — especially around debt

Entrepreneurs often take on student loans, business credit and personal investment risk to build something meaningful. But not all debt should be shared.

A prenup can clearly outline who is responsible for what, helping couples avoid surprises later. If you or your partner are entering the marriage with significant obligations — or plan to take on new ones to fund a business—get clear about who holds liability.

Account for lifestyle and career sacrifices

If one spouse plans to stay home with kids or scale back their career to support the other’s venture, a prenup can address what happens financially. This could include temporary spousal support, a cushion for re-entering the workforce or an acknowledgment of unpaid labor.

These decisions are personal, but they shouldn’t be left to chance. Talk through the possibilities now, while things are optimistic and collaborative.

Protect your future ideas

Most entrepreneurs don’t stop after one business. If you’re likely to launch multiple ventures during your marriage, consider how those future companies will be classified. A prenup can distinguish between pre-marital efforts and joint projects, helping protect new income and ownership from becoming entangled unnecessarily.

It’s also worth noting that you can revisit and update your prenup if your business or personal life changes significantly.

Understand your legal landscape

Prenups are recognized in all 50 states, but the rules vary. Some states require both parties to have separate legal counsel. Others, like California, mandate a seven-day review period before signing if spousal support is waived.

Regardless of where you live — or may eventually move — work with an attorney who understands both business law and family law. An experienced legal partner can tailor the agreement to your specific goals and flag risks you may not see coming.

A prenup is part of your business strategy

Think of a prenup like you would a shareholder agreement, an LLC operating agreement or a term sheet. It’s a framework designed to clarify roles, reduce risk and align long-term vision.

This isn’t about predicting failure — it’s about planning well. The same discipline you apply to running your company can be used to build a strong personal foundation. And the payoff isn’t just legal — it’s emotional clarity, peace of mind and a partnership rooted in transparency.

Entrepreneurs know that uncertainty comes with the territory. A prenup doesn’t remove that uncertainty, but it helps manage it. And for anyone serious about building something that lasts — whether it’s a business, a brand or a marriage — that’s what smart planning looks like.

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