Austen Kroll and Craig Conover aren’t afraid to mix friendship with business.

Following their collaboration in both the podcast and hospitality sectors, the Southern Charm stars are set to pursue a thrilling and unexpected new direction together. Craig hinted at this new venture during a recent discussion with Interview magazine, assuring fans that despite occasional disagreements, he and his friend remain on excellent terms.

Austen Kroll and Craig Conover to open an “affordable” wedding venue

“[Austen] and I are opening a wedding venue in Charleston, even though we can’t stop fighting with each other all the time,” he told the outlet.

Although he kept business details to a minimum, Craig said the venue will be “slightly more affordable” than the average wedding space in Charleston.

“It’s a comprehensive venue where you can host your ceremony, reception, and afterparty all in one place,” he described. “Maybe I’ll even get my officiant’s certification.”

Austen Kroll and Craig Conover’s Business Partnerships

Craig and Austen have shown impressive entrepreneurial skills. Craig debuted the lifestyle label Sewing Down South in 2018, and Austen followed with the creation of Trop Hop Beers. Together, they’ve launched the Pillows and Beer podcast, become stakeholders in the New York City restaurant Carriage House, and established By the Way, a restaurant in Charleston.

RELATED: Austen Kroll Plays Coy When Asked If He and Audrey Pratt Are Still Dating

Craig spoke about his dynamic with Austen during a 2024 interview with Life & Style, explaining how their business relationship was a double-edged sword.

“We butt heads a lot,” Craig admitted. “We have to be careful because we’ve got our podcast and we also own Carriage House in NYC. It’s definitely put stress on our relationship — but it also pulls us through a lot of things.”

What’s the status of Craig Conover and Austen Kroll’s podcast?

Fans got a closer look at the relationship in Southern Charm Season 10, when Craig offered Austen a five-figure buyout for Pillows and Beer.

“I feel like I have a proposal with the podcast that should be pretty f—king great,” Craig told Austen in Episode 8. “Maybe, we give you like 30 grand, but I keep ownership of it?”

RELATED: Craig Conover Reveals the “Revamp” He Just Made at His Charleston Home

Austen was seemingly surprised by the offer and said he was more concerned about the future of their friendship.

Although Craig and Austen haven’t posted a new podcast episode since early January, they have yet to officially end the series. Austen shared an update on Pillows and Beer during his March appearance on Watch What Happens Live with Andy Cohen.

“Craig and I have talked about. We’ve definitely talked about making a comeback,” he said about the podcast.

“Did you take his lowball buyout offer?” host Andy Cohen asked.

“No. I mean, look, I never took it seriously, which is why we never really talked about it again,” Austen replied. “That wasn’t really what I was thinking about in the moment. I was more so worried about the friendship.”

Get an inside look at Craig and Austen’s By the Way restaurant on Charleston’s Spring Street.