Twitter had laid off another 200 employees, including one of its most dedicated senior executives who boasted about bout sleeping in her office, before billionaire owner Elon Musk fired off what some interrupted as a bizarre goodbye tweet.

The latest round of redundancies began quietly on Saturday and represent about 10 percent of the company’s remaining roughly 2,000 person staff.

Among those who abruptly received a pink slip was Musk devotee Esther Crawford, who had been at the head of the team that launched the company’s subscription Blue Check program several months ago.

The director of product management famously committed herself publicly to Musk’s Twitter 2.0 hardcore office culture when a picture of herself in a sleeping bag with a sleeping mask on in the office was shared widely in November, 2022.

On Sunday, before the dust from the significant round of firings had settled, Musk shot off a tweet that some are saying is a cryptic nod toward those who were fired, and those who weren’t.

‘Hope you have a good Sunday,’ he wrote. ‘First day of the rest of your life.’

Twitter owner Elon Musk axed another 200 employees – roughly 10 percent of his remaining staff – from the social media platform at the weekend

Musk shot off a tweet that some are saying is a cryptic nod toward those who were fired

In what could, again, easily double as an ominous nod to the terminated 200, Twitter user Richard Heart responded: ‘Except for those where today is their last.’

The layoffs impacted the largest number of people at the company since Musk told employees during a meeting in late November that no more plans for staff reductions were being made, following a massive layoff earlier in the month.

Employees at the weekend suddenly lost access to their Slack channel, which led many to believe a purge was about to begin and many think it is not yet over. 

The latest cuts primarily hit product managers, of which Crawford was one, as well as data scientists and engineers who worked on machine learning and site reliability, according to the New York Times.

Staff took to an anonymous platform for verified workers to detail the cuts as they unfolded at the weekend.

‘People receive email at 2am on saturday and access cut immediately. This will go down as one of the most extreme layoff in entire corporate history,’ read a post on Blind.

The poster claimed layoffs hit the project management department the hardest and were spread across human relations, sales and marketing, engineering and finance .

Crawford, who before joining Twitter, founded a small screen-sharing and video chat app called Squad, which Twitter acquired in 2020, saw her role eliminated. 

As did Haraldur Thorleifsson, who created the design studio Ueno, which the company bought in 2021.

Martijn de Kuijper, a senior project manager, said he found out about lay off after being locked out of his email account. 

The cleaning house of most of the product team has led some to speculate that Musk is preparing to bring in entirely new teams. 

Musk flagged changes in November to turn Twitter into a more hardcore work environment, warning staff they will need to be on board or leave the company. 

The billionaire has been shrewd and direct about the financial turmoil facing the company and made clear prior to his official acquisition that cost-cutting would be the number one priority.

Employees at the time were told they needed to sign a pledge to be able to stay on in their roles. Staff received an email that read: ‘If you are sure that you want to be part of the new Twitter, please click yes on the link below.’

It linked to an online form, in which Musk told employees that if they did not sign by 5pm Eastern time on Thursday they would get three months of severance pay.

Esther Crawford – Musk devotee and someone who had committed to the new hardcore way of life at Twitter – was among those who were shown the door over the weekend

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Twitter corporate headquarters is seen in San Francisco, California on on November 04, 2022 – just as the period of chaotic layoffs began to unfold

Following that episode, the picture of Crawford laying on a brightly lit conference room floor went viral with the hashtag #SleepWhereYouWork attached.

Many online mocked her, saying sleeping at the office points to an obviously unhealthy relationship with work and that she would likely be fired within weeks anyhow. 

As news of her firing broke, Crawford took the platform that she spent nights on a floor for to defend herself. She wrote: ‘The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. 

‘Those who jeer & mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise & chaos.’ 

Many Twitter users logged back on to congratulate those who had been correct about predicting Crawford’s demise at the company.