Also known for his entrepreneurship, Hussle inaugurated the Marathon Clothing store, which he founded along with partners Carless, the head of the agency, Karen Civil, and his brother Samiel Asghedom in 2017, and started a co-working environment which he named “Vector 90”. On March 31, 2019, Hussle was fatally shot outside his store in South Los Angeles.

Eric Holder, a 29-year-old man who confronted Hussle earlier that day, was arrested and charged with his murder on April 2, 2019.