This year marked the 30th anniversary of the untimely passing of Latin music icon Selena Quintanilla-Perez. Tragically, the vibrant artist was murdered by Yolanda Saldívar, the president of her fan club, on March 31, 1995, at just 23 years old. Her shocking death at the height of her career has inspired a plethora of films, TV series, books, podcasts, stage plays, and documentaries that explore her life and legacy. Most recently, Netflix released a documentary titled “Selena y Los Dinos.” This new release is the first Quintanilla-endorsed project in years to highlight Selena’s voice and artistry through rare family footage, moving away from dramatized narratives or external interpretations.

The continued fascination with Selena’s story is understandable. Few artists leave the world while still young, globally adored, and on the brink of superstardom, with untapped potential. At the time of her death, Selena was working on her English-language debut, which EMI executives believed could transform her into the next Janet Jackson. Her career boasted chart-topping albums, a burgeoning fashion line, and a fanbase that transcended language and cultural boundaries. Her untimely demise at 23 immortalized her as a cultural icon, with her story revisited repeatedly over the past three decades.

In 2015, the Quintanilla family announced plans for a Selena hologram tour, generating global attention, though it never came to fruition. The concept was perhaps ahead of its time. Fast forward to 2025, with immersive concert venues reshaping live entertainment, such an idea seems more feasible. A Selena residency at Las Vegas’s Sphere could become a cultural milestone and a financial juggernaut.

The Backstreet Boys have shown that the Sphere can be the most lucrative gig in contemporary music. After investing approximately $8 million in their show’s visual package—a cost recouped after just three performances—they earn $4 million per night. With a conservative 70% margin, they net $2.8 million per show. For the five members, that’s an impressive $560,000 each per night. This model is exceedingly efficient: no freight, no travel, minimal overhead. Simply perform in Las Vegas and secure a stadium-level payday.

Imagine a posthumous Selena experience at the Sphere, crafted with archival footage and cutting-edge technology. Only a few artists possess a legacy and a fanbase significant enough to support such an endeavor, and Selena is undoubtedly one of them. Should it materialize, it would generate substantial revenue. But who stands to benefit? The question of who inherited Selena’s wealth, royalties, and copyrights is complex, as her estate remains one of the most litigated and fiercely protected in the music industry.

(Photo by Vinnie Zuffante/Getty Images)

What Selena Earned In Her Lifetime

Selena passed away on March 31, 1995, at 23. A year earlier, she was ranked #18 on Hispanic Business magazine’s list of the wealthiest Latino entertainers. Between 1993 and 1995, Selena earned $5 million, equivalent to approximately $11 million today.

At the time of her death, she was married to musician Chris Pérez. Selena died without a will, so her estate entered the Texas probate system. A probate soon filing revealed that, despite earning millions, at the time of her death, Chris and Selena held just $326,000 in joint assets. As it turns out, the business of Selena was more like the business of the Quintanilla family, not necessarily in a bad or shady way. Her income flowed through the family’s accounting system and covered various business overhead costs, touring costs, managerial fees, living expenses, retail operations, etc.

Still, the trajectory was clear. Had she lived, Selena was positioned to become one of the highest-earning entertainers of the late 1990s. Her crossover album “Dreaming of You,” released posthumously and selling more than 3 million copies, offered a glimpse of the global stardom and enormous earning power she was just beginning to tap into.

Even without a will, Chris Pérez could have been positioned to inherit 100% of Selena’s assets, rights, future royalties, etc. But that’s not what happened.

The 1995 Agreement

In the weeks after Selena’s death, her father, Abraham Quintanilla Jr., moved quickly to formalize how her career, catalog, and image would be managed going forward. Perhaps understandably, Abraham was determined to establish a structure that preserved the family’s control over Selena’s business affairs, even though Chris Pérez was legally set to control everything.

Abraham retained a Harvard-trained estate attorney and drafted what became known as the 1995 estate properties agreement. The purpose of the agreement was twofold.

1. It preserved the long-standing profit-sharing model used during Selena y Los Dinos
2. It consolidated exclusive commercial control of Selena’s intellectual property under Abraham.

The contract required the signatures of Selena’s immediate family: her parents, Marcella and Abraham, and her siblings, A.B. Quintanilla and Suzette Quintanilla. The final and most important signature, however, belonged to Chris. Still deep in grief, without legal representation, and believing the agreement would help protect Selena’s legacy from bootleggers and opportunists, Chris signed the document. To be clear, he was not cut out. He was awarded 25% of the profits generated by the estate. But he did not receive any control over how the estate was operated. The structure ensured that the Quintanilla family retained complete control over every aspect of Selena’s commercial identity. Chris became a passive profit participant, not an owner or manager.

(L-R) Chris Perez, Marcela, Abraham, A.B., & Suzette. (via Getty)

Posthumous Earnings and Royalties

In the years following Selena’s death, her earnings did not slow down. In many ways, they accelerated. Her estate transformed into a multimillion-dollar enterprise fueled by album sales, licensing, merchandising, film and television adaptations, and ongoing brand partnerships. The exact financial details remain closely guarded, but several court filings, IRS documents, and lawsuit disclosures offer rare insight into how much Selena’s estate has generated since 1995 and where that money has gone.

The first major surge in revenue came from the posthumous release of “Dreaming of You,” the English-language crossover album Selena was still recording at the time of her death. The album debuted at #1 and sold more than 3 million copies, becoming one of the best-selling Latin-adjacent releases of the 1990s. Combined with steady catalog sales, this provided a massive and immediate financial foundation for the estate.

The 1997 biopic “Selena,” starring Jennifer Lopez, was another major revenue driver. The film grossed $35 million, and while the Quintanilla family has never publicly disclosed their exact financial participation, court filings from later disputes confirm the movie was a significant estate asset. Additional documentaries, tribute albums, live releases, box sets, and compilation albums helped keep her catalog commercially active.

Merchandising, cosmetics, and retail partnerships have also been long-running sources of income. Over the past three decades, the Quintanilla estate has approved official Selena clothing lines, dolls, mugs, collectibles, and two blockbuster MAC Cosmetics collaborations. A Forever 21 clothing collection became a major retail hit, and licensing deals with major brands (including Visa-branded prepaid cards) turned Selena into an enduring merchandise powerhouse.

We can deduce a rough estimate of Selena’s estate’s posthumous earnings thanks to a lawsuit between Chris and the Quintanillas. In 2012, Chris released a memoir titled “To Selena with Love.” This was not a problem for the estate. When Chris subsequently announced that a series adaption based on his book was in the works, it became a problem for the estate. Selena’s father killed the project with a lawsuit that argued it violated the 1995 properties agreement. Chris sued.

In a 2020 legal filing obtained by Billboard, Abraham revealed that in the 25 years up to that point, Chris had received $3 million thanks to his 25% take in Selena’s profit machine. In his lowest year during that period, 2010, he made $15,400. In the highest year, 2016, he was paid $167,350.

Using $3 million, one can deduce that the overall gross profit number for the family as a whole between 1995 and 2020 was $12 million. If that number seems low, bear in mind that the terms of the 1995 agreement allow a wide range of deductions, including:

• Employee salaries
• Production expenses
• Marketing and advertising
• Travel
• Legal fees
• Business overhead
• Museum operations
• Reasonable profit for Q Productions
• Any cost “ordinarily deducted from Gross Receipts”

In September 2021, the legal skirmish between Chris Pérez and the Quintanillas was resolved amicably and on undisclosed terms:

Good news! I have amicably resolved my legal dispute with the Quintanilla family. Now that these issues are behind us, going forward, my hope, and the hope of the Quintanilla family, is for us to work together to continue to honor and celebrate the legacy of Selena.

— Chris Perez (@ChrisPerezNow) September 14, 2021

Hypothetical Sphere Residency

Just for fun, let’s pretend a Selena Sphere show happened and earned exactly the same revenue as the Backstreet Boys residency. The Backstreet Boys gross about $4 million per show at a 70% margin. That results in $2.8 million in profits per show.

We know that Chris Pérez is entitled to 25% of all profits and that the remaining 75% belongs to the Quintanilla family. If that 75% were divided equally among Abraham, Marcella, Suzette, and A.B., the breakdown would look like this:

• Abraham Quintanilla Jr. (18.75%): $525,000 per show
• Marcella Quintanilla (18.75%): $525,000 per show
• Suzette Quintanilla (18.75%): $525,000 per show
• A.B. Quintanilla III (18.75%): $525,000 per show
• Chris Perez (25%): $700,000 per show

If, like the Backstreet Boys, they pull off these numbers across 35 shows, here’s how that would look for Selena’s heirs:

• Chris Pérez (25%) $700,000 × 35 = $24,500,000
• Abraham Quintanilla Jr. (18.75%) $525,000 × 35 = $18,375,000
• Marcella Quintanilla (18.75%) $525,000 × 35 = $18,375,000
• Suzette Quintanilla (18.75%) $525,000 × 35 = $18,375,000
• A.B. Quintanilla III (18.75%) $525,000 × 35 = $18,375,000
• Estate Total (All Parties Combined) $2,800,000 × 35 = $98,000,000

Seems like this is worth trying…

At the end of the day, Selena’s music, image, and memory remain some of the most valuable cultural assets in Latin entertainment. And as long as fans continue to celebrate her, the estate will keep generating millions. Whether the family ever pursues a Sphere residency or any other large-scale tribute, one thing is certain: three decades after her death, Selena’s legacy remains a powerful force that still has the potential to create enormous value for the people who inherited her empire.