Scott Barnes is a celebrity beauty guru that has crafted makeup looks for the likes of Kim Kardashian, Beyoncé, Gwen Stefani, Penelope Cruz, and Kate Hudson, While studying fine arts at Parsons School of Design, the self-taught Los Angeles-based makeup artist got his start and helped on fashion shoots and eventually worked his way in the industry. His portfolio includes working with celebrities including Jennifer Lopez and creating her infamous look dubbed “The Glow.”
Who were you trained by and how did that experience help shape your career?
I have no formal training in makeup artistry. Having started as a fine-arts painter, I was basically self-taught. Makeup is but fine art on a different canvas, I sculpt and paint the face. I moved to the city in 1984 to attend Parsons School of Design and fulfill my dream of becoming a successful fine arts painter. After Parsons I began assisting on fashion photography shoots, and it was a photographer who suggested I become a makeup artist. I thought it comical at the time, not thinking that was what I wanted to do at all. However, I found I picked it up quickly, and almost as quickly I became one of the most sought after makeup artists in the industry working with photographers all over the globe. I was also selected by Shu Uemura to revamp his cosmetic line, which was a huge success. As a result of this experience, I launched my own twenty-one-piece color cosmetic line on QVC QVCA in 2004 which then expanded to luxury department stores and other high-end specialty boutiques. Through my extensive career in the industry — working with faces all over Hollywood, numerous ad campaigns, music videos, films, and magazine covers — I understand which products perform and which do not. My career has led me to perfect and continue to develop and provide some of the best performing cosmetics in the industry. I am thrilled with the success of my recent launch of SMFB Cosmetics and all the exciting things we have on the horizon.
Who inspires you?
People who fight for their dreams. People who are tenacious and never give up. In order to build something, especially something new or different that has not been done, you are bound to fail more than once. You never give up, you try again and again until you succeed. It is the perseverance through the arduous experiences that makes you great. People such as Walt Disney DIS , who had to file bankruptcy in 1923, then lost the rights to a popular cartoon creation and most of his employees in the dispute in 1927 before recreating the company in 1928 and creating the iconic Mickey Mouse. People such as Lodz Factor, the creator of Max Factor, who suffered countless setbacks before moving to Hollywood and becoming a pioneer in the makeup and hair industry. These are the people that inspire me. Helen Keller, another tenacious fighter if there ever was one, has one of my favorite quotes: “While they were saying among themselves it cannot be done, it was done.”
Can you tell us about your business and future plans?
SMFB Labs Scott Barnes Cosmetics launched 5 palettes ( two shadow palettes, a contour palette, a blush palette and a highlighter palette ) just before the holidays and the response has been amazing. They are a labor of love and compilation of colors and products I created to use on Jennifer everyday. We will be adding to the line seasonally, growing core components and select limited edition releases. In the near future we will be releasing a 13 color lip gloss line called Flossy Glossy and a 13 color matte liquid lip line called Lip Fetish both of which smell like cake batter. We will then release a summer capsule collection mid July. This is just in the next few months, but we have a lot of amazing products coming soon.
World of Dance Look for Jennifer Lopez
Scott preps skin with La Mer moisturizing skin cream to moisturize. He also uses a few different approaches when it comes to Jennifer’s foundation. In this look, he first goes in with All Nighter Concealer (Fair Warm) by Urban Decay. This concealer is placed under the eyes, down the center of the nose, and forehead, above the brow and on the chin to create a highlight. This is a product with which you must work quickly before it sets, so Scott used a “cat paw” brush to blend this out before applying contour. For contour he used the Kryolan TV stick in NG2 on a small duo fiber brush on her forehead, and under her cheekbones, and heavier along her jawline and blends it out with the same brush. To contour her nose he uses the Urban Decay All Nighter concealer (Dark Warm). After he uses Chanel Vitalumiere foundation (colors 50&30) on Scott Barnes Pro Foundation Brush #68 going over the highlight and contour to blend in a circular motion. He then used shade 20 in the Chanel Vitalumiere on the lighter areas of the face using a smaller duo fiber brush from Stilazzi.
To set under the eyes and the lighter areas of the face, Scott uses Make Up For Ever translucent powder mixed with a little bit of Ben Nye Banana powder under the eyes. As for the brush, he takes a small fluffy brush (we like the 265 brush in the omni collection by Royal Langnickel) and rolls the powder under the eyes instead of pulling or tapping. He then uses the Make Up For Ever, Matte Velvet Skin pressed powders (shade Y535) to set strengthen the contour with a #66 Scott Barnes Pro Powder Sheer Brush. On lighter areas he uses shade Y225, these are placed in a very thin layer so she doesn’t look overly powdered. Last he uses Jennifer’s favorite, Serge Lutens bronzer on a Scott Barnes #67 Good Face pro brush and lightly buffs it in.
For cheeks, Scott uses a touch of shade Rosé mixed with shade Minimalist from the Scott Barnes Chic Cheek palette on a #64 Scott Barnes Highlighter Pro Brush. Across the cheek bones and apples of the cheek.
Pro tip: If you over do it, go back with the #68 brush that already has leftover foundation on it and stipples it on her cheeks to buff and blend in any excess and go back again with the blush brush one more time lightly.
Scott goes back in with the Sculpting and Contouring palette using shade Sliced on a flat square brush down the sides of her nose. He uses shades Sliced and Chiseled with his number #60 Lip & Eye duality liner brush to contour her lips.
He then uses color #SHADE from the palette with Scott Barnes #66 Sheer Powder pro brush he contours the jaw and blends down the neck.
Pro tip: As this look is for TV, Scott applies a heavier contour than he normally would, because the lights on stage blow it out.
After contouring the face, Scott fills in her brows using hair like strokes with the Scott Barnes angled #59 Lip & Eye Precision liner brush. He uses shades Sliced throughout to shape and fill her brows and Frame in certain areas that need a darker color and to extend the brow.
To highlight the face, Scott uses his Glowy and Showy palette shades Golden Glow and Twilight sand on a clean #66 Powder sheer pro fan brush to highlight the cheekbones, down the center of the nose and on the brow bone.
Pro Tip: The end of the look Scott mixes multiple colors from the glowy and showy highlighter palette and applies them across the face and decolletage to intensify the glow.
For Jennifer’s eyes, Scott mixes shades #FOXY and #RETRO from the Snatural palette on his #63 Eye Winger brush to create a wash of color across the lid and crease. To keep the eye light and open he slightly deepens the crease with shade #FEMME with his #62 Eye blender brush and adds shade #LACED on the lid. Scott then uses #FOXY and a tiny bit of shade #SIN on a #59 Lip & Eye Precision liner brush to the outer portion of the lower lash line. To create a shelf for the lashes Scott uses his Pumped Up Mascara and lets it dry before applying his (not yet released Jungle Jen) Lashes. To finish off the eye, he adds eyeshadow Sin on a #59 Lip & Eye Precision liner angled brush to create a thin line along the lash line and to blend the lashes on the inner corner of the eye.
For lips, Scott and Jennifer decided to go with nude full pout to complete the look. So to build on the lip contour, Scott used his one of his Glamazon Lip Pencils in color HELENA a beautiful nude lip liner. Topped with one of Jennifer’s favorite glosses #BLONDIE from the Summer Edit of his Flossy Glossy lip gloss collection. This is just one of the shades from his lip collection he created with her in mind.