A Mexican beauty influencer was shot multiple times while she conducted a livestream on TikTok from the salon where she worked.

Valeria Márquez, 23, was tragically shot on camera while streaming live on TikTok, where she had 113,000 followers, as reported by The New York Times. Márquez was casually seated in front of the camera at her workplace in a salon in Zapopan, Mexico, mentioning that someone had left a gift for her. She proceeded to unwrap the package to discover its contents.

“It’s a little piglet!” she exclaimed in Spanish, referring to the stuffed plush toy she then held in her lap.

With the stuffed piglet on her lap, Márquez appeared to be looking past the camera. According to Reuters, she was overheard saying “They’re coming,” followed by another person asking, “Hey, Vale?” Her response was, “Yes,” before she muted the stream.

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Seconds later, Márquez clutched her midsection as bullets hit her in the chest and the head, killing her instantly. The livestream kept going until another woman picked up the phone and shut it down.

The New York Times reported that Denis Rodríguez, a spokesman for the Jalisco State Prosecutor’s Office, said that two men approached the salon on motorcycles. One of them, wearing a mask, entered the salon and asked for Márquez. When she confirmed who she was, he shot her, ran out of the salon, and fled on his motorcycle.