Judge drops 'Better Call Saul' defamation, trademark lawsuit
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Bob Odenkirk poses with the award for best actor in a drama series for “Better Call Saul” in the press room at the 28th annual Critics Choice Awards at The Fairmont Century Plaza Hotel on Sunday, Jan. 15, 2023, in Los Angeles. (Photo by Jordan Strauss/Invision/AP). Inset top: A real Liberty Tax Service location (via court filing). Inset bottom: The fictional Sweet Liberty Tax Service from the TV show “Better Call Saul” (via court filing).

A real-life tax preparation company has lost its defamation and trademark lawsuit against “Better Call Saul” over the TV show’s alleged use of a fictional tax company that allegedly ripped off the real company’s look.

Liberty Tax Service, a Virginia-based company with more than 2,500 locations across the U.S. and Canada, sued the show and AMC Networks in 2022 over an episode featuring a tax preparation firm called Sweet Liberty Tax Service. In “Better Call Saul,” which is set in New Mexico, Sweet Liberty Tax Service is run by a character, Craig Kettleman, who was recently released from prison after serving time for embezzlement.

According to the complaint, Sweet Liberty Tax Service closely resembled Liberty Tax: for example, according to Liberty Tax, the exterior of Sweet Liberty featured American flag-style embellishments of red and white strips and white stars on a blue background, similar to the real-life business, as well as an inflatable Statue of Liberty and various depictions of Lady Liberty.

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