The highly anticipated second season of the The Mandalorian is slated to begin streaming October 30. The success of the Disney DIS + original series can be attributed not only to the over 60.5 million subscribers that the streaming service has racked up since launching in November 2019, but also to fans anxiously awaiting new Star Wars content. Disney and Lucasfilm announced today a new initiative dubbed “Mando Mondays,” which is a new global consumer products, games, and publishing program, which officially launches October 26.
According to a press release, after fans of the Star Wars series are able to watch the latest episode each Friday on Disney+, they can visit MandoMondays.com the following Monday to see what new items and digital content is available. The new initiative will run for nine weeks, ending December 21.
“When The Mandalorian debuted last year on Disney+, the show became an instant phenomenon, with fans of all ages expressing excitement for products related to its iconic characters – particularly The Child,” said Kareem Daniel, president, Disney Consumer Products, Games and Publishing in a release. “This fall, as the world continues to watch the narrative unfold, we will further bring this unique Star Wars story to life through a must-have selection of toys, books, comics, digital content, and more.”
While details on what will be available in the later weeks are yet to come, select items are available for pre-order starting September 21 at 1:00 PDT/ 4:00 EDT. Merchandise will be available across many retailers including shopDisney.com, Amazon AMZN , and LEGO. Some things that are for sale as part of the pre-order include the Hasbro Black Series Credit Collection, new Funko Pop! bobbleheads, and the LEGO® Star Wars The Child construction set.
Some of the merchandise already tells minor details of the story for the second season of The Mandalorian. One item of interest is a Gamorrean Fighter Funko Pop! bobblehead. This creature has been seen in other Star Wars movies and television series on Tatooine guarding Jabba the Hutt. Another interesting piece of merchandise available for pre-order is the Star Wars The Bounty Collection Series 2 The Child Collectible Toys. One of the figures show The Child posing in a Stormtrooper helmet and the other figure shows The Child using the Force to stop fire from destroying anything around him.
With the hit show getting ready to debut an all new season, Disney will continue to capitalize on the success of The Mandalorian through merchandise, games, and more. The question that remains is will Disney continue this same idea with other upcoming Disney+ original series like WandaVision or The Falcon and the Winter Soldier?