EleVen, the lifestyle brand founded by tennis superstar Venus Williams, is launching its new “Rib” collection today. This collection is the brand’s new tennis apparel category, which features staples such as tennis dresses, skirts, tops and more.
Named for the rib textures used in the fabrics for this line, the Rib collection comes in a mix of blue and red hues.
“We’re very excited to be introducing the new Rib collection,” said Williams. “Each piece in the collection was created to make women feel like an 11 out of 10 when she puts it on. The sleek rib textures are so flattering on all body types and the bold blue and red shades make for a trendy, elevated fall workout look.”
“I believe when you feel good in what you’re wearing, it positively impacts your confidence and makes you feel that you’re ready to take on anything. EleVen is all about being the best version of yourself and pushing the status quo so it’s our hope that this Rib collection will bring out the fierceness in every woman.”
Each piece in the collection is engineered with proprietary fibers to improve performance of the fabrics. The EleVen Ozone technology adds protection against harmful rays, and the EleVen Pro-Dri provides quick-drying and breathability. The line is designed with movement in mind, with Williams being extremely involved in the design process. She tests each piece before it goes to market to ensure it performs as desired.
Williams says her favorite piece in the line is the Magnetic Tank Top in denim.
The collection is available to shop on EleVenByVenusWilliams.com.
Source: Forbes – Business