Bec Judd has copped some gentle ribbing from fans after sharing a cringeworthy Coles promo.

The 42-year-old football WAG and influencer took to Instagram on Wednesday to post a video promoting Gem Personal Care products, available at the supermarket chain.

The video features Bec strolling into her local Coles supermarket in Brighton, wearing a black hooded sleeveless top and tight black gym shorts.

She went ‘bougie’ for her sponsored shopping trip too, accessorising with a Louis Vuitton bag slung over her shoulder.

Bec then walked down one aisle, where she found an array of Gem deodorants. 

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Bec Judd has copped some gentle ribbing from fans after sharing a cringe Coles promo

Without hesitation, she picked up a couple of cans and proceeded to liberally spray their contents on her underarms.

She did something similar with a bottle of Gem body mist, spritzing up a storm in the aisle.

Bec’s public personal grooming didn’t end there, as she discovered the company’s grooming range.

She proceeded to take a can of shaving gel and lather a healthy portion over her lithe legs before shaving her pins in-store.

‘I couldn’t help myself,’ she said in the clip, while offering the camera a cheeky wink.

Bec’s public preening was met with some low-key mockery from fans, with one commenting: ‘the shave mid aisle hahahaha.’

Another questioned Bec’s decision to step out in such skimpy attire during inclement weather.

‘You’re shopping in tiny shorts and a T in 10-degree weather,’ they wrote with a raised eyebrow emoji.

The cringe clip, spruiking  Gem Personal care products being available at the supermarket giant showed Bec shaving her legs in the middle of an aisle

Others, however, praised Bec for her mid-aisle leg shave, with one fan adding: ‘Shaving in the aisle is a mood.’

Another admitted that Bec’s display had the desired effect with: ‘Great promo!!!! Great humour!! So I’m going to Coles immediately.’ 

In April, Bec fired up about the unrealistic beauty standards foisted upon women of a certain age in the public eye.

‘I am around the same age as Lindsay (Lohan), Anne (Hathaway) and Hilary (Duff). For the record, I think they look unreal,’ she began in several fiery Instagram posts.

‘Beauty standards for women are just impossible. If you show signs of ageing, you have let yourself go.

‘If you look too fresh-faced for your age, you are accused of getting work done and blamed for promoting vanity when you should just be comfortable with growing old and looking old.

‘”Oh but yuk”, society says, “women shouldn’t look old.” And so the cycle continues. Women can’t win.’

Bec has long been a beacon of ageless beauty, spruiking skincare brands, facials, and non-surgical treatments for her plump visage.

For two decades, she has denied having any plastic surgery or cosmetic procedures done, instead pointing to healthy living and expensive skincare as her saving grace.

Bec’s public preening was met with some low-key mockery from fans, with one commenting: ‘the shave mid aisle hahahaha.’

It comes after Bec, who has long denied having plastic surgery, recently revealed the results of a procedure that left her neck covered in lumps in a bid to look like Kris Jenner