Bella Hadid looked effortlessly chic in a navy pinstriped fitted dress as she arrived at Selfridges in London to launch her new fragrance Orebella.

The supermodel, 28, showed off her amazing figure in the long sleeved V-neckline number which boasted buttons down the front.

Bella, who is in a relationship with cowboy Adan Banuelos, paired her knee-length dress with a crisp, smart white shirt underneath and added height with white stilettos.

Styling her newly dyed blonde tresses in a neat up do, the American socialite flashed her gorgeous smile as she headed inside the department store. 

She simply accessorised the sophisticated look with a diamond necklace and a pair of matching stud earrings.

She appeared to be in high spirits, finishing off her ensemble with a pair of stylish sunglasses for the pop-up event, which will be hosted at Selfridges until May 28.

Bella Hadid looked effortlessly chic in a navy pinstriped fitted dress as she arrived at Selfridges in London to launch her new fragrance Orebella

The supermodel, 28, showed off her amazing figure in the long sleeved V-neckline number which boasted buttons down the front

Orebella is Bella’s newest business initiative, offering ‘nourishing skin care fragrances’ and is available at upscale retailers like Selfridges.

Bella arrived in London on Thursday for a busy few days promoting her new fragrance as she made a statement in a number of glamorous outfits. 

As she first arrived in the capital, she was spotted heading to famous budget fried chicken shop in Brick Lane – hinting the model might be in for a spicy interview with Amelia Dimoldenberg on her Chicken Shop Date 

Days earlier, Bella debuted her new blonde hairstyle as she went braless in a daring black gown at the Cannes Film Festival opening ceremony.

The model showed off her eye-catching new blonde hairstyle as she slipped into an elegant black gown with a thigh-high split for the premiere of Leave One Day.

Bella’s appearance was a far cry from the Cannes gowns of previous years, after organisers announced a ban on risqué or voluminous gowns, but she still ditched her bra while posing in her dress with revealing side splits.

Regardless, Bella still put on a showstopping display in her form-fitting dress, while showing off her model pins with the revealing split.

It comes after the American superstar argued it should be illegal to model when menstruating in a candid interview. 

Bella – who is dating cowboy Adan Banuelos – added a smart crisp white shirt beneath her knee length dress and elevated her frame in a pair of white stilettos

Bella looked in good spirits as she opted for a pair of trendy sunglasses to complete her look

Styling her newly dyed blonde tresses in a neat up do, the American socialite flashed her gorgeous smile as she headed inside the department store

Bella headed inside the department store for a shopping spree 

She was all smiles as she headed up the escalators 

The socialite stunned as she posed with her new fragrance 

The model departed with several shopping bags 

She stunned as she posed with her fragrance Orebella 

On Friday, Bella proved why she is one of the world’s most in demand models as she slipped into two different outfits for the launch party of her new fragrance Orebella after landing in London

Days earlier Bella debuted her newly dyed blonde tresses as she turned heads at the opening ceremony of the Cannes Film Festival 

Bella’s launch party comes after the model discussed the reality of living with Lyme disease, endometriosis, polycystic ovary syndrome (PCOS) and premenstrual Dysphoric Disorder (PMDD).

Endometriosis is a disease in which cells similar to the womb lining grow outside the uterus and cause severe pain, while PCOS is a hormonal disorder characterised by irregular periods and PMDD is a menstrual syndrome which impacts mood. 

Opening up about her difficulties, Bella revealed she wants women to get two weeks off while menstruating and said it should be ‘illegal’ to model while on her period. 

She told British Vogue’s June issue: ‘We get our periods. You’re shooting Victoria’s Secret on your period, with endo. That should be illegal. 

‘I’m going to talk to the White House about it, because we should literally ban women working on the week of their period. And the week before, to be honest.’

Bella said she often ‘pushes’ herself to work 14-hour days in fashion despite her illnesses, but it eventually results in her burning out, adding that she is in therapy to work on her confidence.