At 40, Coleen secured a lucrative multi-million pound partnership with the popular high street retailer, aiming to provide stylish fashion at budget-friendly prices.

Her collection reflects a commitment to the idea that fashion should be accessible to everyone, blending her distinctive style with affordability.

Coleen, 40, signed a multi-million pound deal with the high street giant to offer great fashion at affordable prices.

Rooted in a shared belief that looking good shouldn’t mean spending more, By Coleen brought together Coleen’s signature style.

Eight of the 71 items are already reduced – including midi skirts and cami tops – with some of the prices as low as £4. 

A fashion industry source told The Sun: ‘Coleen’s line is a limited-edition seasonal launch and has gone down a storm with her fans.

Coleen Rooney has suffered a devastating blow to her new clothing collection with Primark, just a month after landing in stores

Several items in her By Coleen collection have been reduced by as much as 56 per cent weeks after going on sale

‘But it looks like they’re making way for new summer stock and want to sell off what is left. That’s what fast fashion is, so now’s the time to get a bargain’.

The collection features clean silhouettes, soft-touch fabrics and calm, wearable colour palettes, with thoughtful details designed to make getting dressed feel even simpler. 

Her satin lace midi skirt, now just £7, is down from £16. Also half-price, down from £12 to £6, is a high-neck top.

The Daily Mail has contacted Coleen’s representatives for comment. 

Following the launch, fans flocked to social media to show their love for Coleen’s newest collection.

Gushing over the collection, fans wrote on Instagram: ‘Quality is amazing ❤️’;

‘Absolutely love it all.’; ‘The quality and price is amazing❤️’; ‘Omg stunning!!’; ‘Lovely range I bought the shorts & top set today. So comfortable and such lovely quality.’

‘Love every single piece.’; ‘Just been and tried it on and got some pieces. Could’ve got it all.’