Burns survivor Turia Pitt has launched her new book.

The Australian athlete, who faced a tragic incident in a grassfire during a 100km ultra-marathon in 2011, has launched her newest project called Selfish, which explores ‘how to unlearn the rules that are breaking you’.

On Wednesday, the 37-year-old took to Instagram to express her belief that the word ‘selfish’ deserves a revamped image, urging individuals to empower themselves and take appropriate steps to prevent burnout.

‘We’re often taught that being selfish is negative, that we should always prioritize others, putting their needs before our own,’ she mentioned in the caption of her post.

‘I bought into that story. And it led me straight to burnout. This is the book I wish I had during that time.’

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Burns survivor Turia Pitt (pictured) has revealed her new book 

She went on to say that she wrote the book for people who have ever felt ‘stretched too thin, lost, or like you’re living by someone else’s rules.’

Selfish, which is Turia’s fifth book, is set to hit shelves in October but can be pre-ordered now. 

In 2023, it was revealed that the much-anticipated movie about Pitt starring Home and Away actress Tammin Sursok had stalled.

In 2019, Tammin announced she was set to play the courageous athlete who sustained horrific burn injuries to 64 percent of her body in a wildfire 14 years ago.

But Turia told The Daily Telegraph that further talks with the US-based actress had been put off.

‘That was on the cards but not at the moment,’ the mother of two said of the proposed biopic.

She added: ‘It is not something that is at the top of my priority list. Every day, I am not like, ”let’s try and get this movie made”. I am not doing that at all.’

‘Whether or not a film gets made, I don’t really think it is in my control. 

The Aussie athlete, who was tragically caught in a grassfire while competing in a 100km ultra-marathon in 2011, has released her latest project titled Selfish, which examines ‘how to unlearn the rules that are breaking you’ 

Turia shares two sons, Rahiti and Hakavai, with husband Michael Hoskins. All pictured 

‘I think I would be (involved),’ she said. ‘That would be really weird if someone made a movie and I just saw it on the TV. That would be quite strange.’

In 2011, Turia survived against the odds after getting caught in a wildfire while competing in an ultramarathon in Western Australia.

The Celebrity Apprentice star was left with horrific burns and later became a motivational speaker.

In 2023, she opened up about the aftermath of the tragedy 11 years on, and said she ‘wanted to die’ during the early stages of her hospitalisation. 

Fortunately, Turia found the will to live and she went on to become a successful motivational speaker who has shared her story with thousands of people.

Meanwhile, Sursok is best known to viewers for her role as the character of Dani Sutherland in Home in Away.

The South African-born Australian star appeared in the iconic soap from 2000 to 2004. 

Turia shares two sons, Rahiti and Hakavai, with husband Michael Hoskins.