• Adenike Adeniji, Chief Executive Officer of Anik Entertainment, has identified top qualities that will drive a successful entertainer to the top.

• Adeniji emphasizes the importance of managing clients and situations in the music industry, being humble yet strict, conducting thorough research before investing, and not treating business as a favor or sentiment.

Adenike Adeniji, the CEO of Anik Entertainment and a prominent entertainment promoter, has outlined the key traits she believes are essential for anyone aiming to thrive in the entertainment industry.

In a conversation with Saturday Beats, Adeniji emphasized the importance of people management and professionalism. “A good music promoter must be able to manage clients and situations. In this business, you meet lots of people with all sorts of characters and you must be able to manage them. You must also be humble but strict. Before you invest in any business, you need to do your research. Never say you are doing it like a favour. I have realised that there’s no favour or sentiment in business.”

Reflecting on her journey into the world of event promotion, the UK-based entrepreneur shared, “I have always loved entertainment. I once acted in two movies, but I was discouraged by my parents, so I left it. Right now, I promote events. I bring in artistes to the UK for shows. I still love acting, but I’m planning to go into movie production. I am currently working on some movie projects.”