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Disney is set to release not one, but four distinct teaser trailers for “Avengers: Doomsday,” each premiering alongside “Avatar: Fire and Ash” over its initial four-week run. This means fans will need to return to Pandora several times to catch a glimpse of the highly anticipated blockbuster, slated for release on December 18, 2026. For an in-depth look at what these teasers might reveal and why Marvel has adopted this unique strategy, check out Looper’s video.
The first teaser, which has already leaked, features Steve Rogers, played by Chris Evans. With Evans’s return to the role confirmed, fan theories have been rampant about Captain America’s comeback. However, the teaser reveals little, showing Steve arriving at a house on a motorcycle and greeting Peggy (Hayley Atwell) and their son. The teaser concludes with the message, “Steve Rogers will return in Avengers: Doomsday.” This has sparked speculation that the conclusion of “Avengers: Endgame” could influence “Doomsday,” potentially involving Steve’s journey to return the Infinity Stones, leading to multiverse chaos and the wrath of Doctor Doom, portrayed by Robert Downey Jr.
The subsequent teasers are rumored to spotlight Thor (Chris Hemsworth) and Doctor Doom, with the final release being a full trailer for “Avengers: Doomsday.” This innovative marketing approach is unprecedented for the “Avengers” franchise. So, why adopt this strategy now?
Purchasing four tickets to “Avatar: Fire and Ash” just to see a new “Avengers: Doomsday” teaser each week may seem like a chore (though odds are someone will leak them online). Initially, it might appear as a tactic to boost ticket sales for “Fire and Ash.” While that could be true, the “Avatar” films have historically been box office titans, often sustaining long-term success. The real purpose might be to rejuvenate interest in Marvel.
Marvel’s landscape has shifted considerably since 2019. Unlike when the “Avengers: Endgame” trailer dropped just over five months before its release, the first tease for “Doomsday” is appearing nearly a year in advance. Back in 2019, Marvel rode a wave of goodwill, but post-pandemic, with criticism of some recent projects, they can no longer rely solely on past successes. Although hits like “Spider-Man: No Way Home” and “Deadpool & Wolverine” still occur, they are less frequent.
Marvel Studios is in a very different place with Avengers: Doomsday compared to Endgame
Marvel Studios
With a new solo “Spider-Man” and “Avengers” film set for 2026, Marvel hopes to recapture casual moviegoers’ attention. For a detailed examination of this daring marketing plan and its potential outcomes, watch Looper’s video on how it might succeed or fail spectacularly.
Marvel’s in a very different place now than in 2019. Whereas the first “Avengers: Endgame” trailer came out a little over five months before the movie itself, the first “Doomsday” tease is here nearly a year before that film comes out. Marvel didn’t need to win audiences over in 2019. But in the aftermath of the COVID-19 pandemic and diminishing quality across Marvel projects, the studio can’t bet solely on goodwill this time around. Sure, there have been hits like “Spider-Man: No Way Home” and “Deadpool & Wolverine,” but those have become increasingly rare.
2026 will bring a new solo “Spider-Man” and “Avengers” film, so maybe casual audiences will start paying attention to Marvel again. For a more in-depth analysis of this bold marketing strategy, see Looper’s video on how it could work (or fail) spectacularly.
