A hairdresser responsible for refreshing the locks of celebrities and top models has been criticised for releasing a 10-part series on how to touch up your roots and find the perfect colour at home because it gives away ‘trade secrets’.
Jaye Edwards is the mastermind behind premium hair salon Edwards and Co which operates outlets across eight locations in Queensland, Victoria and New South Wales.
Always a firm believer in sharing his skills with a broader audience, Mr Edwards – who has coloured Lara Worthington’s tresses – has consistently provided educational workshops for other hairdressers in the industry – before turning his attention to the customers themselves during the coronavirus pandemic.
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Jaye Edwards is the mastermind behind premium hair salon Edwards and Co which operates outlets across eight locations in Queensland, Victoria and New South Wales
‘I have received a lot of backlash but I think people are acting out of fear at this point,’ he told the Today Show on Thursday morning about his decision to release a 10-episode series
‘I have received a lot of backlash but I think people are acting out of fear at this point,’ he told the Today Show on Thursday morning.
‘There has been nearly no backlash from customers, they are supportive. It has more been backlash from the industry, and I do understand why they are saying what they are saying.
‘They’re not happy at me showing people how to do the whole root touch up or colouring process.’
Comments like ‘stop giving away our trade secrets, you’ll put us out of a job’ and ‘did you really have to do this?’ were shared on Instagram – before being deleted by the posters themselves.
Alongside the 10-episode series on IGTV which will teach viewers how to master a stylish five minute up-do and create the perfect ponytail, Mr Edwards also launched a range of ‘home colouring kits’
Mr Edwards and his team are also offering $25 FaceTime consultations for existing customers to help them find their perfect colour match
Alongside the 10-episode series on IGTV, called The Lockdown with Edwards and Co, which will teach viewers how to master a stylish five minute up-do and create the perfect ponytail, Mr Edwards also launched a range of ‘home colouring kits’.
They come with a choice of dye, brush and mixing bowl, towel, gloves, foils to prevent colour transfer and detailed instructions on application.
Basic kits start from $119.95 with free shipping and contain enough dye and equipment to colour hair three times, making them a purchase for anyone practicing social distancing or living in self-isolation.
Mr Edwards and his team are also offering $25 FaceTime consultations for existing customers to help them find their perfect colour match.
Despite choosing to shut his eight salons when the 30-minute rule was announced on Tuesday evening (pictured), Mr Edwards confirmed to FEMAIL that he won’t be starting them up again now that it has backflipped
The elite hairdresser said he’s not ‘worried’ about the negativity because nothing will ever replace the one-on-one care and professional abilities of a barber.
It’s just a welcome fix if the Australian government decides to close down the industry, after banning all ‘personal services’ like tanning, nail salons and laser hair removal on Thursday morning.
Hairdressers and barbers were stunned by Prime Minister Scott Morrison’s decision to invoke a 30-minute session allowance with patrons, only to reverse the restrictions 24 hours later – although they still have to keep a four square metre radius around each customer.
Despite choosing to shut his eight salons when the 30-minute rule was announced on Tuesday evening, Mr Edwards confirmed to FEMAIL that he won’t be starting them up again now that it has backflipped.
His decision to keep them closed is one that allows for the safety and care of his customers and staff to remain a top priority.
His decision to keep them closed is one that allows for the safety and care of his customers (pictured) and staff to remain a top priority
Some of Mr Edwards’ tips are already being employed by women who have purchased his at-home kits.
He says the trick to a perfect dye job lies in covering the hairline with a ‘barrier cream’ or oil-based lubricant, which prevents colour from spilling over onto your forehead and staining your skin.
‘Because you’ll be doing this for yourself at home, you don’t need to colour the whole regrowth – only do what you can see,’ he said.
‘If you’re covering grey hair, be careful not to overlap the colour. If you’re doing a root shadow, you need to paint past where your regrowth is.’
Mr Edwards (left) will close his doors on Wednesday evening because he would ‘rather close than let the quality of his work slip’
JAYE EDWARDS’ TIPS ON CARING FOR HAIR AMID COVID-19
As Australia braces for an avalanche of business closures and weeks – if not months – of social distancing, Mr Edwards says this is the perfect opportunity to let your hair rest and breathe.
He shared these tips with Daily Mail Australia.
1. Avoid heat styling: Take the chance to air dry your hair and leave straighteners, curlers and crimpers to the side until this is all over.
2. Invest in a good leave-in conditioner: Mr Edwards’ favourite is the $42 ‘Refresh and Purifying Leave-In Conditioner’ from Virtue Labs.
3. Start bonding your hair: Bond building products are designed to prevent damage and protect your hair from chemicals found in permanent dyes. High quality bonding products repair hair and reconnect damaged strands, making hair softer and stronger. Mr Edwards’ go-to bond builder is Redken’s pH Bonder which costs $33 for 150ml.
4. Treat yourself to a mask: Hair masks are famous for adding shine, softness and moisture to dull, lacklustre locks. They also reduce frizz and hydrate the scalp, making it healthier and less inclined to flake. Mr Edwards recommends the $30 Restorative Treatment Mask from Virtue Labs, which should be left on for five minutes for best results.
Source: Jaye Edwards
To maintain hair between colouring, Mr Edwards recommends investing in a toner from acclaimed French label Christophe Robin and leaving the product to soak in for up to 30 minutes.
‘Christophe Robin toners are amazing – they get rid of the brass in blondes, the reddish undertone in brunettes and also make copper more vibrant in redheads,’ he said.
THE BEST SUPERMARKET HAIR DYES IN AUSTRALIA
For all hair colours: Clairol Natural Instincts -$28 AUD
For blondes: Brilliant Silver White Hair Toner
For brunettes: Revlon ColorSilk – $19 AUD
For black hair: Clairol Nice ‘n Easy – $43 AUD
For red hair: Revlon ColorSilk -$19 AUD
For highlights: L’Oreal Superior Preference® Glam Lights – $22.50 AUD
Source: Good Housekeeping
And when it comes to perfecting a blow out at home, Mr Edwards says it’s best to keep it simple, using only a standard hairdryer and a large round brush to boost volume and enhance texture.
Addressing the changing face of life in Australia as the coronavirus pandemic unfolds, Mr Edwards said businesses must monitor developments and always stay one step ahead of the curve.
‘We are a premium salon, but right now we need to adapt,’ he said. ‘People are going to need to do stuff at home and make themselves feel good, and we are here to help them do that.
‘If you don’t feel good about how you look on the outside, you don’t feel good on the inside – and we all need that right now, more than ever.’
Source: dailymail UK