Starting a health-conscious lifestyle can be an overwhelming prospect for many, with each individual’s journey to better health being unique. A personalised approach is often the most effective.  Simple, the celebrated app that crafts personalised, easy-to-follow plans for its users. What’s more, our readers can now take advantage of an exclusive offer, enjoying a striking 60% off the regular monthly price of £29.99 on Simple Weight Loss Plans with the discount code REACH60.

Married couple Mark and Sherrill Graff have experienced profound results since incorporating Simple into their lives, astonishingly shedding a combined weight of 117lbs. Both attribute their success to the intermittent fasting programme available via the Simple app—a regimen where eating and fasting periods are cycled throughout the day. This practice offers multiple variations including the 5:2 diet—eating normally for five days and significantly cutting calorie intake on two non-consecutive days—and the 16/8 Method, which involves fasting for 16 hours and eating in an 8-hour window.

Sherrill details their version: “We have different eating schedules. I like to fast until 11.30am, so I open my eating window at 11.30 and I end it somewhere between 4.30pm and 5.30pm”, reports the Mirror.

“I usually start my meals at nine in the morning and at two o’clock in the afternoon. That way I’m not so hungry when dinner time comes…” Mark shares. “I work at least 10 hour days at my job, sitting at a desk. It’s pretty stagnant work, not a lot of exercise. So I gained a lot of weight over the years.”

The couple credits their significant weight loss to the Simple app. But what makes it different?

The app utilises AI to provide personalised nutrition advice and lifestyle change suggestions, offering an alternative to the often restrictive and ineffective diet industry. This sets it apart from other trackers like MyFitnessPal, which allows users to scan barcodes for nutritional information.

The method, developed by a top-tier team of experts in nutrition, behavioural change, digital health and medicine, has assisted thousands in transforming their lifestyles to shed pounds and enhance wellbeing. “Since using the Simple app, I’ve lost about 62 pounds, and Mark has lost 55,” reveals Sherrill. This translates to a 28kg weight loss for Sherrill, and 24kg for Mark.

“We approach it slightly differently. I consume a lot of protein and vegetables during my eating window, but Mark… he’s a bit more disciplined with his food intake,” she adds. “I consume less than 1200 calories a day. I ensure that I stay below that, but if I exceed it, it’s not a big issue, because I view this as a lifestyle change for me,” says Mark.

As demonstrated by Mark and Sherrill, the Simple method can be tailored to suit individual needs.

The process begins with users completing a comprehensive survey about their health objectives, preferences, and previous weight loss experiences. They then gain access to handy features such as food logging, an intermittent fasting tracker, the NutriScanner for understanding meal nutrition, daily workout plans for all fitness levels, and Avo, the in-app AI coach for diet and exercise advice.

This gentle approach rejects harsh dieting and the labelling of foods as ‘good’ or ‘bad’, instead promoting nutritional balance and guilt-free eating.

Matt, another user who shed a significant amount of weight using Simple, described it as “a game-changer” in his life. Now 25.8kg (57lbs) lighter, he credits the app with helping him maintain consistent lifestyle changes.

Danielle, who lost 27.8kg (48lbs) using the app, said: “I give all credit to Simple. Having an AI coach right there, any time I needed, whatever time of day, helped me more than anything else.”

Real Simple users featured have been compensated for their honest testimonials. Results may vary. With an average rating of 

“Best app I’ve tried so far for weight loss,” said one delighted user in a five-star review, adding further praise: “I really enjoy this app for its recipes, exercises which takes into account any injuries you may have and gives you alternatives, and, of course, the fasting tracking and help through it.

“I’ve lost 19lbs since starting and it’s helped me adjust my thoughts on food and what I am putting in my body. Plus, it’s still easy eating out – with the app’s AI assistance, I can pick the best option. Definitely worth it.

“The AI support is nice. It feels like I have a personal coach helping me through the process,” an enthusiastic reviewer remarked. “Although there are obviously limits, it’s nice to vent frustration or worry about the journey.”

It must also be noted that intermittent fasting isn’t suitable for everyone, as experiences vary considerably. Meanwhile, one reviewer’s experience was less than positive: “For me, fasting did not work. It has been one month since I started Simple life. I have not lost any weight at all,” they noted with disappointment.

“I have been eating three healthy meals a day, no unhealthy snacks, and no eating after fasting starts. At this rate, I might as well enjoy life and have my popcorn in the evening and my Cheetos with lunch.”

On the other hand, another user expressed great satisfaction with the service: “Exceeding my expectations for a nutrition app. I love the AI component. Intermittent fasting is a new approach for me and this app has been very helpful in educating me on a workable plan.”

Always remember to consult your doctor before embarking on a new diet or exercise regime to ensure it’s the right fit for you.

If Simple doesn’t quite tickle your fancy, there are numerous other food-tracking and workout apps available at different price points.

Lifesum is another app that utilises AI technology, offering meal tracking, dietary advice, intermittent fasting timers and macro tracking. It’s free to use with optional in-app purchases.

For those seeking a fitness tracker, Hevy is a great choice – it’s a free workout tracker where users can create routines and monitor progress with friends.

However, if you’re interested in using the AI assistant Avo along with other features, you can try out Simple here, with a generous 60 percent discount when you use the code REACH60.