Share this @internewscast.com

Applebee’s has shuttered hundreds of locations over the past few yearsand sadly, the trend seems to be continuing in 2023.

The casual dining chain announced this week that it expects to end the year with 25 to 35 fewer restaurants than it had at the start. This will be an even bigger decrease than the 10 to 20 net closures that Applebee’s initially expected to see in 2023. Applebee’s net unit count hasn’t taken such a major hit since 2020, when it ended the year with 67 fewer restaurants, according to Restaurant Business Magazine.

RELATED: 2 Struggling Restaurant Chains Are the Latest to Declare Bankruptcy in 2023

Applebee’s has been shrinking in size for years. The company has shuttered hundreds of locations in recent years to remove underperforming restaurants from its system and get back on the right track for growth.

After ending 2021 with just 1,578 restaurants in the United States, its lowest total in more than a decade, Applebee’s was eyeing 2023 as the year when it would finally start growing again. However, higher development costs have slowed down new restaurant openings for the brand, while work is still underway to weed out the underperforming locations.

Applebee’s president Tony Moralejo explained during an earnings call this week that the chain had to increase its projection for 2023 restaurant closures after a recent review identified additional locations that “are no longer in strong markets.” Moralejo attributed the extra closures to factors like changing consumer behaviors after the COVID-19 pandemic. He also said that in some cases, Applebee’s franchisees have been unable to renew their leases.

Moralejo wouldn’t speculate about whether Applebee’s can expect to see further closures next year, but did note that the company will “work closely with our franchisees to help identify closures and make sure that we always leverage our collective expertise and our knowledge to set them up for long-term financial success.”

Moralejo also said that shuttering those underperforming restaurants will open doors for new restaurant openings in the future.

“Closing these underperforming restaurants opens up new trade areas. It opens up opportunities for growth especially when you consider our broader development strategy. Our new vice president of development is working closely with franchisees to take advantage of these opportunities.”

Zoe Strozewski

Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism. Read more about Zoe
Share this @internewscast.com
You May Also Like

Affordable Menopause Supplement Helps Women Reclaim Their Well-Being

A study involving 1,525 women analyzed over 32 menopausal symptoms, highlighting some…

40-Year-Old Father Hospitalized with Severe Injuries After Youthful Stunt Goes Awry

A father is cautioning others to ‘learn from his mistake’ after he…

Major Shift in Type 2 Diabetes Care: New Fat Injection Treatment Introduced

Fat jabs could be offered to people with type 2 diabetes much…

Dad of Two, 39, Mistook BBQ Bellyache for Bad Sausage, Discovers It’s Colon Cancer — Doctors Say He Has ‘Months to Live’

The first sign something was wrong for Matt Eamer came just days…

Doctor Explains Why You Frequently Wake Up Between 2 AM and 4 AM

There could be a reason why people find themselves waking up between…

Hair Transplant Specialists Warn of UK Clinics Causing Severe Disfigurement and Depression in Men: ‘More Harmful Than Those in Turkey’

Experts have urgently warned a growing number of ‘black market’ hair transplant…

Common Kitchen Ingredient Proven to Lower Cholesterol and Boost Heart Health

There is an everyday kitchen staple, which if added to meals or…

Claim Your FREE H&B Multivitamins at Holland & Barrett – Available In-Store for a Limited Time!

H&B Multivitamins are designed to enhance your overall health. These convenient tablets…

Widely Used Supplement May Offer Alzheimer’s Protection for Women, Study Indicates

A widely-used supplement, costing less than 10 pence per pill, might be…

Researchers Find New Drug That Can Reverse Autism Symptoms with a Single Dose

Drugs used to treat seizures could reverse common signs of autism, a…

Caution: Consuming Coffee in This Manner May Increase Cancer Risk Sixfold

Consistently consuming tea or coffee at high temperatures can elevate the risk…

Experts Warn of Potential ‘Epidemic’ as Dangerous Fungus Rapidly Expands Across the US

Thousands of Americans have contracted an incurable fungus on the West Coast…