Jonesborough, Tenn. (WJHL) — A charming new addition is coming to Jonesborough, perfectly timed for the holiday season. Fern & Fable Collective, a store with a storybook theme, is set to welcome visitors starting this Friday. This unique shop promises an enchanting mix of books, stained glass, teas, and engaging experiences for all who visit. The grand opening event kicks off at 10 a.m. and will include exciting giveaways, complimentary hot chocolate, and much more.