Dr Amir Khan is a respected NHS GP who frequently features on ITV’s Lorraine to provide medical guidance and address topical issues. However, he’s alerted his followers about a recent clip he was made aware of by Paul Ince, a content marketing strategist and creator, which showed him endorsing a product he’d never encountered, let alone recommended.

Dr. Amir Khan, a well-regarded NHS GP and familiar face on ITV’s Lorraine, often shares medical advice and insights on current health matters. Recently, he raised the alarm about a troubling video brought to his attention by Paul Ince, a content marketing strategist. The clip falsely depicted Dr. Khan endorsing a product he had never encountered, much less recommended.

This unsettling video featured a deepfake of Dr. Khan promoting a product aimed at improving erectile function in men over 40. It seemed designed to prey on those feeling vulnerable, capitalizing on Dr. Khan’s trusted image. Shocked and dismayed, Dr. Khan took to Instagram to voice his concerns over the misuse of his likeness.

In his Instagram post, Dr. Khan warned, “Scam alert! Thanks to @bizpaul for bringing this deepfake to my attention, falsely showing me endorsing some kind of bogus prostate product. It’s not me, and I would never lend my name to such a thing. Expect more deepfakes of trusted individuals in the future. Stay cautious. Also, I’m offended they made me sound like a southerner—no offence, but I’m proud of my northern roots!”

The AI-generated impersonation falsely claimed, “If your prostate hurts, you lack morning erections, and sex lasts less than five minutes, it’s not age—it’s poison harming you, potentially leading to prostate cancer.” It went on to tout a miraculous ingredient supposedly resolving 96% of these issues in 24 hours, all without surgery or side effects, urging viewers not to disregard this information.

This fraudulent portrayal of Dr. Khan launched into extraordinary claims from the outset, clearly aiming to hold viewers’ attention. By exploiting Dr. Khan’s esteemed reputation as a medical professional, the creators of the deepfake sought to manipulate the trust he has cultivated with the public.

The footage proceeded: “In November 2025, our laboratory discovered that men over 40 during andropause, male menopause, begin to secrete a toxic substance that causes prostatitis and prostate cancer, destroys erections, leads to erectile dysfunction, reduces the size of the penis and testicles, and triggers many other symptoms.

“Race, height, physical activity – none of this matters. This toxin was found in 99% of men. We have found a remedy, an ingredient that removes the toxin from the body in just a few hours, unblocks blood vessels and restores normal erections”.

The scam then characterised the product as “completely natural,” describing it as the “first remedy in human history for male diseases,” which has “passed all clinical trials”. However, this is entirely false, as the product is fraudulent.

The fraudulent Dr Amir then claimed the product was available at a reduced price as “part of a government programme,” attempting to lend credibility to the deceptive footage. “I will personally pay you $1000 (£734.48) if you do not see results within 24 hours,” the troubling video went on to state.

Further assertions followed. According to the video, not only would prostate cancer risk supposedly disappear entirely, but one’s “vitality will return,” whilst “joint pain” would vanish.

“Headaches and blood pressure problems will go away. Some patients report feeling 20 years younger thanks to improved blood circulation and cleansed blood vessels,” the footage alleged.

It then encouraged viewers not to “wait for the product to appear in pharmacies with a 100% mark-up,” but instead advised people to “order now and tell your friends and relatives”.

How can you identify if an online advertisement is fraudulent?

Identifying fraudulent online advertisements can prove challenging, but several warning signs can help safeguard you. One particularly prevalent indicator is manufactured urgency.

Fraudsters frequently attempt to create pressure through phrases such as “limited time offer, “only a few left,” or “act now before it’s gone.”

This tactic aims to force hasty decisions without adequate consideration or investigation. Another significant red flag is an abnormally low price. If the product or service is available at a cost that appears too good to be true, considerably cheaper than comparable offerings elsewhere, it’s a clear indicator that something isn’t right.

Identifying a deepfake can be difficult, particularly as the technology advances, but there remain several revealing indicators to watch for if you suspect a video or audio recording might be digitally manufactured. One of the most frequent giveaways is unnatural facial movements or expressions.

Deepfake technology frequently struggles to authentically reproduce the nuanced movements of our faces, particularly around the eyes and mouth. You may observe that the individual’s blinking appears unusual, either excessively frequent, insufficiently frequent, or out of synchronisation with their speech.

Occasionally, the mouth movements don’t properly align with the words being uttered, or the lips appear to hover unnaturally on the face. Smiles, frowns, and other expressions may appear rigid, delayed, or overemphasised.

You may notice peculiar shadows, highlights that don’t correspond with the direction of the light source, or portions of the face that appear unusually illuminated or darkened compared to the environment. Similarly, skin texture may appear excessively smooth, artificial, or inconsistent with the individual’s neck, ears, or hands.

Occasionally, accessories such as glasses, earrings, or hats can malfunction or seem distorted, particularly if the subject moves their head rapidly.

Listen carefully to the audio as well. Deepfake audio, or voice cloning, may sound mechanical, flat, or lack the natural inflexions and emotional subtleties of genuine speech.

There could be awkward pauses, unusual intonations, or background noise that doesn’t correspond with the environment depicted in the footage. Occasionally, the voice doesn’t quite align with the individual’s known accent or speech patterns, or it sounds marginally off in pitch or tone.

Context is equally vital. If you encounter footage of a prominent figure saying or doing something startling, uncharacteristic, or controversial, particularly if it hasn’t been covered by reputable news sources, remain sceptical.

Deepfakes are frequently used to disseminate misinformation or generate sensational content, so it’s essential to verify the video’s source. Examine whether the footage was uploaded by a trusted account and whether other reliable outlets have reported the same incident.

Ultimately, trust your instincts and remember that as deepfake technology improves, it’s wise to approach sensational or suspicious videos with scepticism. If something feels off, whether it’s the way someone looks, sounds, or acts, it’s worth taking extra steps to verify its authenticity before believing or sharing it, or buying any product from it.