James Argent cut a dapper figure as he filmed a promotional video for his summer concerts in Palmanova, Mallorca.

The former TOWIE star, 36, was joined by a film screw as he shot scenes on a beach on the Spanish island.

For one look, the media personality sported a light pink shirt with white trousers while he later changed into a baby blue top. 

James slipped under a lifeguard chair for his outfit changes which also saw him sport a brown shirt with dark shoes. 

Arg revealed the secrets to maintaining his incredible 14 stone weight-loss as he celebrated two years of sobriety during an appearance on Lorraine last month.

James Argent cut a dapper figure as he filmed a promotional video for his summer concerts in Palmanova, Mallorca

The former TOWIE star, 36, was joined by a film screw as he shot scenes on a beach on the Spanish island

Host Lorraine Kelly said: ‘Not only have you lost [the weight], you’ve done the brilliant thing, you’ve kept it off, because that’s the hardest thing in the world.’

Arg confirmed: ‘I’ve managed to keep it off,’ before Lorraine continued: ‘You look at that person and think “I don’t recognise that”.’

The reality star said: ‘I’ve got a healthy relationship with both food and exercise. I said to myself when I started the weight loss journey that it was going to be forever.’

Arg’s issues with his weight came to a head soon after he and Gemma Collins finally ended their rollercoaster relationship.

The two dated briefly in 2012 before reuniting in 2017 and dating on and off for three years.

The fiery duo became known for their huge, jaw-dropping blowout fights, most of which were depicted on TOWIE, much to fans’ delight. 

Ironically, Arg made numerous references to her weight during their relationship, only for him to become six stone heavier than she ever has been. 

Their final break up came after Arg branded Gemma, 42, a ‘hippo’ and a ‘fat f***’.

For one look, the media personality sported a light blue shirt and white trousers 

James slipped under a lifeguard chair for his outfit changes

James also sported a light brown shirt which he paired with navy shoes 

Arg revealed the secrets to maintaining his incredible 14 stone weight-loss as he celebrated two years of sobriety during an appearance on Lorraine last month

Host Lorraine Kelly said: ‘Not only have you lost [the weight], you’ve done the brilliant thing, you’ve kept it off, because that’s the hardest thing in the world’

On Piers Morgan’s Life Stories in 2021, Gemma said: ‘I was really happy with Arg. We did get on, but the drugs changed him as a person. I fought every day for three years to get him well.’

When prompted to discuss her lowest moment throughout their struggles, she admitted: ‘I have felt suicidal… I think when my relationship broke down with Arg, that affected me. I just thought, I don’t wanna be here anymore. I can’t take it.

‘Christmas was an all-time low. I saved his life three times. I had this insatiable love for him. I never wanted to give up on him.’

In January 2023, Arg underwent more surgery to remove loose skin, and the procedure left him in ‘agony’. 

He told MailOnline: ‘I am confident in the bedroom now… regardless of whether it’s romantically or by a beach or in clothes, across the board I am more confident now in all of those areas.

Arg confirmed: ‘I’ve managed to keep it off,’ before Lorraine continued: ‘You look at that person and think “I don’t recognise that” ‘

The reality star said: ‘I’ve got a healthy relationship with both food and exercise. I said to myself when I started the weight loss journey that it was going to be forever’

In January 2023, Arg underwent more surgery to remove loose skin , and the procedure left him in ‘agony’

He told MailOnline: ‘I am confident in the bedroom now… regardless of whether it’s romantically or by a beach or in clothes, across the board I am more confident now in all of those areas’

Arg’s issues with his weight came to a head soon after he and Gemma Collins finally ended their rollercoaster relationship (pictured in 2018)

‘Whether you’re a man or woman or have a dream body from the outside, everyone has certain parts of their body they wish they could improve, or they don’t like no matter who you are.

‘I am body confident now. Don’t get me wrong I still want to improve and get into the gym and tone up more, but I’ll absolutely be confident when summer rolls around.

‘I went from 27 stone to 14 stone, so I lost 13 stone… I hit my target weight but if I wanted to wear a tight-fitting top, I would feel conscious because of my excess skin around my tummy and sides.’

‘I knew that with skin there was nothing I could do with diet or exercise. I wanted to still feel confident naked or around the swimming pool.’