James Jordan has come under fire for ‘putting pressure on new mums’ by sharing a postpartum picture of Ola to promote their weight loss plan in a now-deleted post.

The former Strictly Come Dancing professional, 44, and his dancer wife, 40, have both been taking to Instagram to document their recent weight loss journey.

Ola recently lost 3.5stone while James shed 3stone and the pair have since launched 12-week fitness programme Dance Shred, which they have been busy promoting.

But James’ recent post, which has since been deleted, sparked outrage after he posted before-and-after snaps of Ola holding their daughter Ella, two.

One snap showed his wife holding a newborn Ella soon after giving birth, and a second, taken around two years later, showed Ola cuddling her child after her recent weight loss.

Outrage: James Jordan has come under fire for ‘putting pressure on new mums’ by sharing a postpartum picture of Ola (left) to promote their weight loss plan in a now-deleted post

In a caption, James said Ola is now ‘half the woman she was’, while his wife shared the same post, saying she couldn’t believe how much she had ‘shrunk’.

However, James was criticised for using a postpartum snap of Ola for the ‘before’ picture, as they claimed it is ‘not a fair comparison’ and sends a ‘dangerous message’, according to The Express.

In comments shared by the publication, one fan fumed: ‘Please don’t use a postpartum picture to compare there’s enough pressure on new mums as it is I’m sure you have a photo from last year to use.’

Another reportedly added: ‘Not really a fair comparison considering she had not long given birth.’

While a third is said to have commented: ‘Honestly I understand you’re trying to push your ‘get fit with us’ business.. but the way your pushing your message is harmful. 

‘Wow look how amazing she is now half the woman she was – she was absolutely fine and probably only a size 12 before. It’s sending a dangerous message.’

And another was quoted saying: ‘Ola you look beautiful in both pictures. In the first one you look radiant having just popped out an adorable little girl and in the second one you look beautiful because you look how you want to and your daughter makes you happy.’

According to The Express, James had originally captioned the now-deleted post: ‘Wow! What a change! Ola is half the woman she was and Ella is nearly as big as her now [laughing face emoji].

Weight loss: The former Strictly Come Dancing professional, 44, and his dancer wife, 40, have both been taking to Instagram to proudly document their recent weight loss

Outrage: James’ post caused outrage as he shared a postpartum snap of Ola and said she is now ‘half the woman’, while Ola wrote about how she had ‘shrunk’ before editing her caption

‘Ola literally looks like a different person on the left! All thanks to our Dance Shred plan.

‘So if you’re looking for a bit of Monday Motivation to get back to you at your healthiest and most confident, we’ve still got an offer on our diet and dance fitness plan.

Read Related Also: 7 Signs of High Blood Pressure Most People Miss, Experts Say

‘And honestly the community we have on our private Facebook group is the best. Every day I see people being supported and motivated and having fun.’

Promoting: Ola recently lost 3.5stone while James shed 3stone and the pair have since launched 12-week fitness programme Dance Shred, which they have been busy promoting

Ola also shared the same comparison pictures to her own Instagram, reportedly captioning the post: ‘I can’t believe how much she’s grown – and how much I’ve shrunk.’

The post has not been removed from Ola’s Instagram, however the caption shows up as ‘edited’, with it now reading: ‘Can’t believe how much she’s grown [love heart emoji].’

MailOnline has contacted James and Ola’s representatives for comment.

Before and after: It comes after Ola recently gushed about her husband’s weight loss after they shed 6.5stone between them

Posts: In a caption, she quipped that she could finally stop asking him when the baby is due after he shed three stone

It comes after Ola recently gushed about her husband’s weight loss after they shed 6.5stone between them. 

Last month, she took to Instagram to praise her fellow dancer, sharing before-and-after pictures of himself.

She quipped that she could finally stop asking him when the baby is due after he shed three stone.

Ola embarked on a weight loss journey with her husband last summer, with both completing dance shred workouts and tweaking their diets over five months. 

Overhaul: Ola embarked on a weight loss journey with her husband last summer, with both completing dance shred workouts and tweaking their diets over five months 

She captioned her post: ‘Have to admit James has smashed it – and I can finally stop making jokes about when his baby is due!

‘If you want to have some fun while getting back to the best version of yourself, then check out Dance Shred – our amazing dance fitness plan. 

‘You can just do it to learn some of the classic Strictly dances or follow our diet plan if you want to lose some bodyfat too.’

Ola and James have both showed off their recent weight loss in an array of ‘before-and-after’ pictures and videos posted to their social media pages.

Documenting: Ola and James have both showed off their recent weight loss in an array of ‘before-and-after’ pictures and videos posted to their social media pages